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McDonald's launches content portal in latest phase of UK 'McMakeover'

15 May 2012 | by John Reynolds

The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... , including information on food-sourcing, its environmental contribution and charitable activities ...

Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 2012

marketing director, Kerry Foods Consumers and shareholders will not judge brands and brand owners ...

Wagon Wheels launches Bing map treasure hunt

08 May 2012 | by Maisie McCabe

Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

30 Apr 2012 | by Sarah Shearman

Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch...Last August, Marketing revealed the food giant had turned to Facebook to exclusively launch ... and suggest recipe ideas. According to Premier Foods, Angel Delight's Facebook page received 49,000 "likes ... as the original flavour Vanilla. Lisa Keogh, senior brand manager at Premier Foods, said the product had ...

Burger King pushes innovation message with first lamb recipe

29 Mar 2012 | by Matthew Chapman

The fast-food chain will launch a television campaign on 2 April that will push its Lamb Flatbread, which it is introducing for the Easter period as a promotional product. Lamb Flatbread ... underscores our commitment to premium and fresh food." The Lamb Flatbread contains a flame-grilled lamb ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

at restaurants, as it knew from your profile that you liked vegetarian food, for example. It was a customised ...

McCain's to give away £100,000 in 'Lucky Spuds' promotion

16 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

McCain's, the frozen food brand, is launching its biggest on-pack promotion to encourage consumers...brand communications manager at McCain Foods, said: "We are confident that Lucky Spuds will deliver cut ...

Morrisons to launch first supermarket magazine iPad app

09 Mar 2012 | by Matthew Chapman

produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ... clearly demonstrates our passion for British Food, combined with a clear understanding of what our ... attention to wines that would complement the recipes. Further iPad content will include food-related news ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer

08 Mar 2012 | by Kim Benjamin

Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ...

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