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Think BR: How can brands harness the power of NFC?

management app at theme parks, an app that syncs the users dietary requirements with food products in store ...

Morrisons to launch first supermarket magazine iPad app

produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ... clearly demonstrates our passion for British Food, combined with a clear understanding of what our ... attention to wines that would complement the recipes. Further iPad content will include food-related news ...

Mobile World Congress 2012: Rivals target absent Apple as mobile battle heightens

and build brand partnerships. It is also working with Red Bull and Kraft Foods to broaden its mobile offer ...

Sir Stuart Rose: I'm going mobile

in terms of going multi-channel? The food retailers have grasped it. Tesco has grasped it. Marks ... can't afford not to be there. It's a bit like the online food-delivery business. Consumers want food delivered. Ocado has been battling to do that for years, but that's what consumers want. So it ...

M&S joins O2 location-based deals offering

it in-store. For this deal, O2 customers that have expressed an interest in food and drink ...

Tesco Direct launches dedicated mobile website

Tesco Direct has launched its first mobile website, dedicated to non-food and household items...The dedicated mobile website aims to build on a 300% increase in the use of Tesco Direct from mobile phones over the past year to around 500,000 users per month. Tesco Direct is the non-food ... will soon be launched to cover food, wine and the Clubcard, although Tesco could not confirm if these new ...

Controversial iHobo app takes top spot in download chart

- including offers of food, money and emotional support. The app uses Apple s most recent Push Notification ...

M&S launches on mobile web

S general food offering. The site was developed by Usablenet, a New York based consultancy ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.