My YouTube ad of the week: David Prideaux, Publicis Chemistry
19 Oct 2011
foundation for sustainable food. Wish I'd thought of This, when we were working late on a pitch a ...
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McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... , including information on food-sourcing, its environmental contribution and charitable activities ...
Jason Donovan and Wall's dog mascot duet for viral
12 Jul 2011 | by Rachel Barnes
Wall's, the Kerry Foods-owned sausage brand, has signed Jason Donovan to duet with its brand...by users and sent on to their friends. The campaign is part of Kerry Foods digital marketing push. Its ... has a Twitter feed. Phil Chapman, chief marketing officer at Kerry Foods, said: "Jason seemed like ...
My YouTube ad of the week: Sue Unerman, MediaCom
02 Jun 2011
channel for hangovers and junk food than YouTube? Where, of course, creatively you have to be playful ...
Bill Bailey stars in Face food drive
25 Jan 2011 | by Alex Brownsell
where food comes from, has hired comedian Bill Bailey to front its first ad campaign.
Britvic campaign provides antidote to winter blues
29 Oct 2010 | by Ben Bold
opportunity for pubs that are using food to drive their sales. "Research has shown that soft drinks sales ... with food. J2O is one of very few soft drinks designed specifically to complement food. "With millions ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
