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Richmond brand to air nude farmer ad

Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ... and stands, which will offer shoppers the chance to try the cooked ham. Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May. The Irish food manufacturer claims the product ...

M&S profits drop for first time in three years

The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after 2.1% growth in food and a 1.8% dip in general merchandise. Overall revenues were up 2% to 9.9bn but profits declined. Profits before tax were down to 658.0m, compared to 780.6m in the previous ...

Mars named Cannes Advertiser of the Year

Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Batchelors targets women with 'female Pot Noodle'

Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

, what's the role for such a dominant market leader? Tesco leapfrogged 'food-focused' Sainsbury ...

'We have to build better brands and we need a different conversation', admits Tesco chief

on groceries in-store and scale back the non-food offering in its superstores after the latters' sales did not live up to expectations. The Tesco Direct non-food e-commerce site currently has 80,000 products ... of the hypermarket is a slimmed down form focused on food, services and clothing, rather than other non-food items ...

Tesco pushes 'home of gaming' positioning after Game collapse

print ad is the latest in a campaign showcasing our non-food products in this case games. Our games ...

New business leagues (30 March 2012)

in second place in the creative league, while JWT climbs to third with its capture of Premier Foods.

Burger King pushes innovation message with first lamb recipe

The fast-food chain will launch a television campaign on 2 April that will push its Lamb Flatbread, which it is introducing for the Easter period as a promotional product. Lamb Flatbread ... underscores our commitment to premium and fresh food." The Lamb Flatbread contains a flame-grilled lamb ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.