29 May 2012
| by John Reynolds
Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ...
and stands, which will offer shoppers the chance to try the cooked ham.
Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May.
The Irish food manufacturer claims the product ...
22 May 2012
| by Matthew Chapman
The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after 2.1% growth in food and a 1.8% dip in general merchandise.
Overall revenues were up 2% to 9.9bn but profits declined.
Profits before tax were down to 658.0m, compared to 780.6m in the previous ...
03 May 2012
| by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
01 May 2012
| by John Reynolds
Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli
25 Apr 2012
| by Richard Warren, Joint chief executive, DLKW Lowe
, what's the role for such a dominant market leader? Tesco leapfrogged 'food-focused' Sainsbury ...
18 Apr 2012
| by Matthew Chapman
on groceries in-store and scale back the non-food offering in its superstores after the latters' sales did not live up to expectations.
The Tesco Direct non-food e-commerce site currently has 80,000 products ...
of the hypermarket is a slimmed down form focused on food, services and clothing, rather than other non-food items ...
30 Mar 2012
| by Matthew Chapman
print ad is the latest in a campaign showcasing our non-food products in this case games. Our games ...
29 Mar 2012
in second place in the creative league, while JWT climbs to third with its capture of Premier Foods.
29 Mar 2012
| by Matthew Chapman
The fast-food chain will launch a television campaign on 2 April that will push its Lamb Flatbread, which it is introducing for the Easter period as a promotional product.
Lamb Flatbread ...
underscores our commitment to premium and fresh food."
The Lamb Flatbread contains a flame-grilled lamb ...