Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
really want is leadership, whether in politics or the frozen-food aisle. 'The key is not to spend your ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Unilever and Sainsbury's predict sustainable lifestyles by 2020
10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
intends to improve public health through a series of measures such as reducing the amount of salt in food ...
Mars pledges to eradicate emissions by 2040
28 Sep 2011 | by Matthew Chapman
already has a global commitment to only advertise food, snack and confectionary products to people over ...
Is sustainability in danger of becoming the preserve of the wealthy?
25 May 2011 | by Staff
knows that sustainability is necessary to ensure sufficient food for our increasing population levels ... that energy is not wasted, or eating all the food bought, are examples of simple things that anyone can adopt ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...
Profile: Michael Bates, marketing director, Morrisons
16 Jun 2010 | by Joe Thomas
, highlighting its heritage in fresh food. 'Our celebrity strategy is ongoing and allows us to deliver ... consumers to reappraise the Morrisons brand,' says Bates. 'Fundamental to the business is fresh food. It has always been at the heart. We talk about being a fresh-food specialist, which is not exclusive ...
Carling signs up for quality assurance scheme
11 Jun 2010 | by Mark Banham
products." The Red Tractor mark now appears on more than 10bn worth of fresh food and drink in the UK ...
Marks & Spencer announces achievements through Plan A
10 Jun 2010 | by Joe Thomas
Marks & Spencer has reported a 20% reduction in food packaging as part of its pledge to become...until a sustainable supplier was found. However, the company said that of non-glass food packaging ... reduced by 36 per cent on general merchandise products1 84 per cent of PET food plastic packaging ... or from sources which otherwise protect forests and communities Healthier food now makes up 38 ...
Rewriting the rules
27 Apr 2010 | by Gemma Charles
. It is well over a year since the Department for Environment, Food and Rural Affairs (Defra) kicked off a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
