Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account
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Paul Wright steps up to OMG UK role
31 May 2012 | by Katherine Levy
In his new role, Wright will retain his existing digital duties across OMD and Manning Gottlieb OMD but also take on responsibility for the Omnicom agencies PHD, Rocket and M2M, which collectively handle clients including Sainsbury's, Kraft Foods and Estee Lauder. Wright will be responsible ...
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...
Where are the Jubilee commercials?
24 May 2012
it to the point of being brazen," one notes. CLIENT Paul Fraser, managing director, MH Foods "Whether ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
higher profile. However, with digital moving ever further up the food chain, and brands seeking agencies ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
and buying. Toby Smart, brand manager for Wispa at Kraft Foods, said: "Wispa has continued to be a popular ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
