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Birds Eye launches Clarence's Cookbook app on Facebook

31 May 2012 | by Sarah Shearman

The app by Glue Isobar features Clarence, the brand's polar bear character. It forms part of the food giant's wider 'All You Need for a Great Teatime' strategy that offers food tips and family recipes ... that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...

Brand Manager of the Week: Andy Irving

30 May 2012

and free food on quiz night. What's your favourite holiday destination? Anywhere with white beaches ...

Richmond brand to air nude farmer ad

29 May 2012 | by John Reynolds

Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ... and stands, which will offer shoppers the chance to try the cooked ham. Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May. The Irish food manufacturer claims the product ...

Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ... . Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...

Everything Everywhere and Stagecoach trial mobile contactless fares

25 May 2012 | by Sarah Shearman

Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...

Are you suffering from a digital eating disorder?

25 May 2012 | by Nicola Clark

I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every plate of food placed before him, before frantically uploading them to multiple social-media platforms. He took so long photographing each course, I wondered whether he planned to actually eat anything ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

24 May 2012 | by Gemma Charles

marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand. Separately, John ...

M&S profits drop for first time in three years

22 May 2012 | by Matthew Chapman

The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after 2.1% growth in food and a 1.8% dip in general merchandise. Overall revenues were up 2% to 9.9bn but profits declined. Profits before tax were down to 658.0m, compared to 780.6m in the previous ...

Subway out-muscles McDonald's on Facebook

21 May 2012 | by Gemma Charles

of the most popular UK fast food pages.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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