Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
. Part-way through, an agency employee joined the meeting, saying: 'Oh, how come we've got this food? We ...
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Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ... ". The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
that work, both then and now? How can brands be so elastic? Is there something about putting food ...
J2O
05 May 2010 | by Joe Thomas
result, pubs have been forced to become more 'food-led' than 'wet-led' within this context, to offer ... closely and last week revealed a 'lighter' range for pubs, designed to complement food. Whether ... new audience. Many pubs are becoming increasingly food-led in their approach, but sickly drinks ...
Rewriting the rules
27 Apr 2010 | by Gemma Charles
. It is well over a year since the Department for Environment, Food and Rural Affairs (Defra) kicked off a ...
Mark Kleinman on marketing and the City: Airlines under a cloud
27 Apr 2010 | by Mark Kleinman
passengers' 'reasonable expenses', such as hotel and food bills. - Many airlines have expressed their anger ...
Profile: In the name of the family
27 Apr 2010 | by John Reynolds
, behind Coca-Cola, according to Nielsen. Sales in 2009 hit 581m, beating rival Premier Foods' brand Hovis ... , identity and packaging, while Premier Foods-owned Hovis has launched its own marketing push. It is a battle ... competitors, Allied Bakeries and Premier Foods are very good and very able,' says Warburton. 'It is not hugely ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
it was bottom of the (agency's) food chain,' he claims. 'It would issue a brief and weeks later it would get ...
Brand Health Check: Goodfella's
21 Apr 2010 | by Jeremy Lee
food in general, and frozen pizza in particular. However, Goodfella's has failed to capitalise on this trend. According to Nielsen, the 15-year-old Northern Foods brand suffered a 15.1% fall in sales ... 's increased by nearly a quarter year on year to almost 100m. In response, Northern Foods has said ...
Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
/Mexican fusion food (you can't make this stuff up) uses Twitter to let its 58,000 loyal fans know when and where ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
