EBLEX appoints BMB to promote red meat
10 May 2012 | by Anne Cassidy
. EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
.' Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ... , then what's the purpose of life?' Favourite Unilever brand: Conimex - 'superb Indonesian food ...
New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...
Guardian News & Media racks up nominations for AOP's 2012 Awards
10 May 2012 | by Sarah Shearman
Four Two Performances - Haymarket Media BBC Good Food iPad Edition - Immediate Media Emerald ... Insight, Appsolutely - Good Food iPad App - Immediate Media AdPACE - Premium Audience Content ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Why we're loving ... Sam Bompas and Harry Parr, food architects
10 May 2012
to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...
Connected television has finally arrived. But are advertisers ready?
10 May 2012
a particular genre of films, or a food brand packaging up great culinary content. - Create ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
marketing director, Kerry Foods Consumers and shareholders will not judge brands and brand owners ...
Hotline: Sheba teams with Longoria
10 May 2012
Sheba, the cat-food brand, has teamed up with the Desperate Housewives star Eva Longoria to front a
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
