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Gallo teams up with Universal Pictures for film club drive

will also allow members to receive tips on creating a memorable cinema night at home, including food ...

When social media turns bad: dealing with negative comments

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ... and Alex Brownsell BRAND VIEW Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...

Food & drink: Jack Daniel's creates dramatic buzz

Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.

Brand Manager of the Week: Andy Box

are your hobbies? Watching live rugby and football, playing golf, eating good food and drinking great ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

. The Academy s point is half-valid: it feels odd for fast food and fizzy drinks to be sponsor ing the Olympics ...

Campaigns: Food & Drink - True Cornish spirit comes to the fore

Food and drink PR consultancy Wild Card was appointed to generate national media exposure

Cobra attempts to overtake 20 beer brands with £4m campaign

The campaign, created by Beattie McGuinness Bungay, showcases Cobra as the choice beer to accompany Indian food, while focusing on its heritage and its taste. Supported by cinema and digital ... blogger; and Vandana Verma, a food and lifestyle writer. Previous work for the brand used ...

Cobra 'Cobra train' by BMB

including DJs and a food writer discussing the culture. It was written and art directed by Julia Martens ... , a food journalist and a pair of young musicians. ...

Meantime Brewing brings in Hope & Glory as part of expansion plans

will particularly seek to associate with food and culinary leaders. The agency is also planning a campaign ...

Consumer: Malibu puts some varnish on its image

PR tactic as food art, faces in pans and Cheryl Cole-headlined surveys. So, if you are going to do ...

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