Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...
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Birds Eye launches Clarence's Cookbook app on Facebook
31 May 2012 | by Sarah Shearman
The app by Glue Isobar features Clarence, the brand's polar bear character. It forms part of the food giant's wider 'All You Need for a Great Teatime' strategy that offers food tips and family recipes ... that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...
Robin Grant: A man on a digital mission
24 May 2012 | by Sara Luker
author, describing it as being 'the end of the food chain'. 'I wanted to be advising brands on what ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
Scout London delays next issue for strategy review
11 May 2012 | by Mark Banham
. Scout London will cover London's top food and drink venues, shopping destinations, sport and fitness ...
Guardian News & Media racks up nominations for AOP's 2012 Awards
10 May 2012 | by Sarah Shearman
Four Two Performances - Haymarket Media BBC Good Food iPad Edition - Immediate Media Emerald ... Insight, Appsolutely - Good Food iPad App - Immediate Media AdPACE - Premium Audience Content ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part
Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
30 Apr 2012 | by Sarah Shearman
Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch...Last August, Marketing revealed the food giant had turned to Facebook to exclusively launch ... and suggest recipe ideas. According to Premier Foods, Angel Delight's Facebook page received 49,000 "likes ... as the original flavour Vanilla. Lisa Keogh, senior brand manager at Premier Foods, said the product had ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
