Coca-Cola Olympic sponsorship to get 'social' audit
19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
of food companies such as Coca-Cola and McDonald's has come under attack this week by The Academy ...
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Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum
25 Apr 2012
many food companies make a range of products from healthy to confectionery. The McDonald's menu ... ; surely showing food in the context of an active lifestyle is more valid than other options? If the brands ... see why this has been mooted - the powerful influence of the food and drink industry on politics ...
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
Account executive, Hill Knowlton, Food Group (Kellogg's team) 1991 Executive assistant, Flic Howard ...
Kelly Holmes calls brand sponsorship 'critical' for athletics
18 Apr 2012 | by John Reynolds
Dame Kelly Holmes has joined the debate around fast-food and drinks companies' involvement...Holmes, the 2004 double Olympic Gold medallist, spoke to Marketing during Jaguar's Academy of Sport event, a mentoring and education programme that provides support to young athletes. Holmes works as a brand ambassador to Jaguar. Questioned about the involvement of sponsors, including fast-food ...
VIDEO: Can the public name the Olympic sponsors?
18 Apr 2012 | by Georgina Brazier
The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...
Editor's Comment: Olympic sponsors are media lightning rods
18 Apr 2012 | by Noelle McElhatton
' at the launch of its anti-obesity campaign. The Academy's point is half-valid: it feels odd for fast food ...
Lord Coe defends 'world's biggest' McDonald's at Olympic Village
09 Mar 2012 | by John Reynolds
Lord Sebastian Coe has defended the fast food chain's plan to build the "world's biggest" McDonald...be a wide range of other foods available. Coe said: "McDonald's makes a massive investment ...
Reputation Survey: Olympic sponsors
26 Jan 2012 | by John Owens
, was rather small. Although 43 per cent said fast-food firms such as global event partners Coca ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
) food and drinks sponsoring the Games. At a time when consumers are demanding trust and transparency, the combination of sport and HFSS food and drinks is increasingly unsustainable. It is apt, therefore ...
McDonald's poised to extend Olympic sponsorship
13 Jan 2012 | by John Reynolds
The extension of the deal is likely to be announced later this month, ahead of this summer's London Olympics. The fast-food giant's current agreement with the International Olympic Committee (IOC) ends after London 2012. The new eight-year deal would extend the deal until 2020. McDonald ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
