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British Airways 'height cuisine' by BBH New York

The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...

Eden Project 'Big Jubilee Lunch' by UM London and McCann London

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Big Jubilee Lunch project in TV push

channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...

Cadbury Wispa launches £3.5m ad campaign

and buying. Toby Smart, brand manager for Wispa at Kraft Foods, said: "Wispa has continued to be a popular ...

Wispa 'time well misspent' by Fallon

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

Tesco 'everyday Value' by The Red Brick Road

The new campaign champions the important role everyday food plays in the daily lives of families across Britain. ...

Hovis 'farmer's lad' by Dare

Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign

Adwatch (May 16) Top 20 recall: Bird's Eye

I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...

Hovis launches British Farmers Loaf with £3.5m marketing push

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...into tomorrow's 'Britain's Got Talent' final. At the start of this year, Premier Foods announced ... at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...

Pilgrims Choice 'good choice' by Karmarama

brand owned by Adams Foods.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.