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Paul Wright steps up to OMG UK role

In his new role, Wright will retain his existing digital duties across OMD and Manning Gottlieb OMD but also take on responsibility for the Omnicom agencies PHD, Rocket and M2M, which collectively handle clients including Sainsbury's, Kraft Foods and Estee Lauder. Wright will be responsible ...

British Airways 'height cuisine' by BBH New York

The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...

Phones4U horror spot tops 2011's most complained about ads

the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...

Eden Project 'Big Jubilee Lunch' by UM London and McCann London

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Food & Drink: Take your hat off to Benito's tweet deal

it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...

Inside: Critical mass

higher profile. However, with digital moving ever further up the food chain, and brands seeking agencies ...

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

Futura Foods calls in Brazil PR to promote Greek cheeses

Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...

Wispa 'time well misspent' by Fallon

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.