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Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...

Northern & Shell to unveil £40.2m post-tax profit

28 May 2012 | by Daniel Farey-Jones

including Dementia UK, The Alzheimer s Society, Mencap, BTCV, The Children's Food Trust, The Carers' Trust ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature? Sure, oatmeal is a kind of super food with its smart, slow burn sugars. But beneath that there is the drive towards simple, plain food, infused with memories of maternal love - warm comfort in a ...

M&S profits drop for first time in three years

22 May 2012 | by Matthew Chapman

The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after 2.1% growth in food and a 1.8% dip in general merchandise. Overall revenues were up 2% to 9.9bn but profits declined. Profits before tax were down to 658.0m, compared to 780.6m in the previous ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...

Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

09 May 2012 | by Matthew Chapman

's' range with 3,700 products new or revamped. Non-food is growing faster than food while increasing ... is beginning to scale back its non-food operations in-store. King said: "We don't agree that non-food or big stores have had their day, but we believe we have never made the mistake of putting non-food first ...

Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...

Sector Insight: Childrenswear

02 May 2012 | by Jane Bainbridge

director for Morrisons.com non food business. Before joining Morrisons she worked at fashion retailer White ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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