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Co-op appoints Leo Burnett to £50m ad account

-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food ...

Think BR: The search for white space

strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature? Sure, oatmeal is a kind of super food with its smart, slow burn sugars. But beneath that there is the drive towards simple, plain food, infused with memories of maternal love - warm comfort in a ...

Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand. Separately, John ...

Food & Drink: Take your hat off to Benito's tweet deal

it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...

Robin Grant: A man on a digital mission

author, describing it as being 'the end of the food chain'. 'I wanted to be advising brands on what ...

Where are the Jubilee commercials?

it to the point of being brazen," one notes. CLIENT Paul Fraser, managing director, MH Foods "Whether ...

Fighting the 'will of the web'

' are strong. The food and drink sector is a high-profile example of this approach. Over the past few years, a sea change has occurred in the industry thanks to the rise of the slow food movement and concerns about nutrition, food safety and the economy. The relatively level playing field for communicating about ...

Making favourable decisions

food store or industrial plant near someone's home will stir feelings. In the age of the coalition ... . Councillors approved the scheme despite the vehemence of their officers. Another was a large food store ...

Client view: Adopting a new approach

in the streets and begging for food. 'We've been placing children with families for 100 years,' says Darbari ...

 

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