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The real cost of pitching

30 May 2012 | by Kate Magee

's recent corporate pitch , and long pitch lists such as Honey Monster Foods' eight agency line-up or MGM ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...

Richmond brand to air nude farmer ad

29 May 2012 | by John Reynolds

Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ... and stands, which will offer shoppers the chance to try the cooked ham. Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May. The Irish food manufacturer claims the product ...

Eden Project 'Big Jubilee Lunch' by UM London and McCann London

25 May 2012

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Co-op appoints Leo Burnett to £50m ad account

25 May 2012 | by Sara Kimberley

-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food ...

Jordans & Ryvita calls £6m advertising pitch

24 May 2012 | by Sara Kimberley

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Where are the Jubilee commercials?

24 May 2012

it to the point of being brazen," one notes. CLIENT Paul Fraser, managing director, MH Foods "Whether ...

Fighting the 'will of the web'

24 May 2012 | by Andrew Escott, Cohn & Wolfe

' are strong. The food and drink sector is a high-profile example of this approach. Over the past few years, a sea change has occurred in the industry thanks to the rise of the slow food movement and concerns about nutrition, food safety and the economy. The relatively level playing field for communicating about ...

Making favourable decisions

24 May 2012 | by Richard Patient, Indigo Public Affairs

food store or industrial plant near someone's home will stir feelings. In the age of the coalition ... . Councillors approved the scheme despite the vehemence of their officers. Another was a large food store ...

Inside: Critical mass

24 May 2012 | by Stuart Derrick

higher profile. However, with digital moving ever further up the food chain, and brands seeking agencies ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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