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NEWS: Granada and Sky plan eight-channel venture

, Food and Wine, Granada Good Life, and Granada Men and Motoring. Granada and Sky are also working ...

THIS WEEK: Patak’s signs up Hollywood film director for TV

Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first...Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first national television campaign, which will break in the new year. The company is also boosting its advertising budget by a third, to pounds 1m, for the campaign, aimed at building a reputation for culinary ...

ANALYSIS: What’s the beef at Burger King?

disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast-food...PR disasters over its part-time staff, media coverage of BSE health fears and now a major disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast-food ... against Burger King s 365. The troubled fast-food chain s annus horribilis has now been topped off ...

BELOW-THE-LINE: BRIEFS

Sweden tucks in to UK Food from Sweden, a promotional body funded by the Swedish government is spending pounds 1m on a below-the-line campaign to promote Swedish food in the UK. It will sell on the quality of products and the ethical way in which the food is produced. Arts backing reinforced ...

THIS WEEK: Lobbyists push for rule change on TV sponsors

are not allowed to sponsor it. Food manufacturers, for example, cannot sponsor cookery programmes ...

THIS WEEK: Ned Kelly’s chain-gang plans raid on high streets

marketing director of Derwent Valley Foods, and ex-Allied Domecq manager, Simon Wiles. Branded ...

FEATURE: COST CONSULTANTS ARE THEY WORTH IT?

S. C. Johnson Wax, Argos and Somerfield. Began his career at General Foods, latterly as its ... International Pedigree Clients include Unilever, RHM Foods and Abbey National. Started his career ...

NEWS: Saatchis picks up Dr Pepper revamp

and distribution control of the brand from Food Brokers, which has distributed Dr Pepper since the drink ...

THIS WEEK: Spam pursues upmarket image

The makers of Spam are turning to TV to rid the product of its association with school dinners and Monty Python sketches. Newforge Foods, which makes the pounds 10m canned meat product, has ... from an image problem, said Rob Lucas, Newforge Foods marketing manager. But Spam is upmarket ...

SUPPLEMENT: MARKET RESEARCH; Pushing all the right buttons

Productions, the producers of Food and Drink, to meet a strategic brief. What was needed ...

 

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