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ADWATCH: Christmas bells ring for BT

slot. The film links food and sex with imagery and the feel-good-enough-to-eat line. Who needs ...

BELOW-THE-LINE: Tesco checks out its corporate branding

of branding being used across the Tesco operation. Seeking uniform image Whether it was food ... . Even the old squat Tesco logo - officially dropped in 1987 - was still appearing on some food packs ...

THIS WEEK: HelpAd scheme nets more than 50 brands

Bergh Foods, Tesco, Grand Metropolitan, BT, Wella and Pizza Hut. The first partnership ...

AD WATCH: Asda pockets the difference with its 3% higher recall than Harry

McCann-Erickson Manchester/Universal 47 8 M food BMP 4 ...

BELOW-THE-LINE: BRIEFS

. Walkers grabs girls Walkers Snack Foods is using an all girl biker team for a nationwide sampling ...

SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Midland Independent Newspapers plc Award: Media Planning Award of the Year

Winner title: Untitled Agency: CIA Medianetwork Client: Food Giant...Winner title: Untitled Agency: CIA Medianetwork Client: Food Giant In May 1995 Food Giant, a division of Somerfield Foodmarkets, launched a new campaign based on the proposition What will you do with the money you save? CIA Medianetwork worked closely with both the client ...

NEWS: Lowe Howard-Spink scoops awards for regional press ads

up the best food ad award for Tesco s rival, Sainsbury s, with its campaign to raise awareness ... for the Scottish Opera. CIA Medianetwork scooped the media planning award for its Food Giant campaign. See ...

INTEGRATED: PICK OF THE MONTH IN ASSOCIATION WITH ROYAL MAIL

through the line by AMV and others into TV and press ads, in-store posters and food guides, direct mail ...

THIS WEEK: STOP PRESS

advertising director. Secombe was formerly publisher of Media Week. Food producers Samworth Brothers ...

 

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