. The marketing structure at GD s UK subsidiaries Danone and HP Foods is likely to resemble that of their sister ... what s going on? It may be the third biggest food company in Europe, the world s top biscuit ...
French food company Groupe Danone has axed the marketing director s position at its yoghurt...French food company Groupe Danone has axed the marketing director s position at its yoghurt subsidiary, Danone, as part of the restructure of its UK business, which last week saw the departure of HP Foods marketing director, Andrew Marsden. The group, which ranks third in Europe behind ...
MD Foods is to double the advertising spend on Lurpak butter to pounds 4.5m next year to back...MD Foods is to double the advertising spend on Lurpak butter to pounds 4.5m next year to back the launch of its first brand extension, Lurpak Spreadable. The Danish dairy company will screen two ... in the new year. MD Foods is using the launch to attack its principal competitor, Anchor, which ...
scheme being run by Northern Foods, along with FMCG companies such as Kellogg and Lever Bros....Corn Flakes are being delivered door to door with the daily pint of milk in a trial distribution scheme being run by Northern Foods, along with FMCG companies such as Kellogg and Lever Bros. Northern s dairy division, Dale Farm, is offering Lever products including Persil washing powder, Jif ...
McCain Foods, which last month became the first branded manufacturer to tie up with the National...McCain Foods, which last month became the first branded manufacturer to tie up with the National Lottery, has lost the marketer who put the deal together. Senior marketing manager Eric Jagger ... of the US food multinational Conagra. Its presence in the UK is limited to food service and some small ...
HP Foods marketing director Andrew Marsden has become the most senior casualty in a move...HP Foods marketing director Andrew Marsden has become the most senior casualty in a move by the group s French owner Danone to decentralise marketing across its brands. The firm s structure may now mirror its sister group Jacob s, without a marketing director but with marketing managers ...
-president marketing and business development, Kraft General Foods Europe Managing director, Kraft General Foods ...
for laminates manufacturer Formica and food distribution group Booker....Leeds-based Brahm PR has picked up a claimed pounds 250,000-worth of new business with PR accounts for laminates manufacturer Formica and food distribution group Booker. Booker has asked Brahm to work on its fish division, focusing on the Bluecrest branded processed fish meals ...
Seagram, the Canadian drinks group, is understood to have offered former senior Mars marketer Mary Anne Donovan its top European marketing role, ahead of a management shake-up in the new year. Donovan, who ran one of Mars biggest pet food brands across Europe until 12 months ago, left following ...
and 1994. Food drinks, such as hot chocolate and malted milk, are forecast to outperform other hot drinks ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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