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CHARITIES: Helping brands

19 Dec 1996 | by DAVID TEATHER

for that . It s like arranging marriages. Andrew Marsden, former marketing director of HP Foods which has ...

NEWS: STOP PRESS

13 Dec 1996

will be replaced by Louise Solomon who was to leave this month. German food body seeks new agency German food association CMA is looking for a new PR agency after 15 years with Shandwick. The Central ...

CAMPAIGNS: Consumer; Seeing life as a bowl of cherries

28 Nov 1996 | by JOANNA MENDA

To shift the perception of fruit and vegetables from that of a penance food to being satisfying ... Details of the Get Fresh campaign were first unveiled to the food and vegetable trade press on 3 June ... to promote Get Fresh and invitations were sent to key regional media and food, consumer, health and beauty ...

COMMENT: PLATFORM; Why business cannot dismiss worthy causes

22 Nov 1996 | by JOHN GRAY

quality of life, the food that we eat, the air that we breathe. While business has moved ...

ADVERTISING & PROMOTION: BRIEFS

14 Nov 1996

of Taboo. Pork pie push Northern Foods subsidiary Pork Farms Bowyers has appointed The BLP Consultancy to handle below-the-line marketing activities across its range of foods. Flying colours ...

MARKETING FOCUS: Labour losses, Labour gains

07 Nov 1996 | by KATHARINE RAYMOND

is outlawed and food advertising must include full-label information. France All promotional ...

NEWS: PR EUROPE

01 Nov 1996

promotional campaign which includes introducing the beer at food and drink shows and at Polish sporting ...

THIS WEEK: US health chain challenges H&B

31 Oct 1996

US health food giant GNC launched its first UK shop in Bristol last week, with plans to bring...US health food giant GNC launched its first UK shop in Bristol last week, with plans to bring sharp marketing to a sector dominated by Holland s members. It is well placed to capitalise ... by growing awareness of health issues, the advent of functional foods and an aging population ...

THIS WEEK: ASA ruling puts MD ads in doubt

17 Oct 1996 | by AMANDA RICHARDS

MD Foods is considering axing its pounds 5m above-the-line support for its health food brands...MD Foods is considering axing its pounds 5m above-the-line support for its health food brands ... its brands, was forced to pull ads for another of its food products, Gaio yoghurt. Gaio s ads were also found to be exaggerated and unsupported by the ASA. MD Foods has spent pounds 5m ...

SALES PROMOTION: Gambling with the law

17 Oct 1996 | by DAVID LEGGETT

to give an instant win: when cans of dog food were scanned, the bar code triggered a one-in-four chance ...

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