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Fast food giant McDonald s has hired The Communication Group s government and political affairs...Fast food giant McDonald s has hired The Communication Group s government and political affairs division to carry out parliamentary monitoring and analysis. The company invited a number of lobbyists to pitch before drawing up a shortlist of two - The Communication Group and APCO UK. Rowland ...
Publicis has tightened its grip on KP Foods advertising by adding Roysters to the stable of major...Publicis has tightened its grip on KP Foods advertising by adding Roysters to the stable of major snack brands it handles for the company. KP is understood to be ready to more than treble its current pounds 1.2 million support for the brand. The business moves to Publicis ...
and foods, looks set to double its ad budget to pounds 1 million, and has plans to introduce new packaging and recipes, and a new baby food range, which will be launched by the summer. Milupa ... approaches it came up with to address them. Dried milk and processed baby foods have been a focus ...
by the US government last year for its appeal to youth and subconscious sexual imagery. The US Food ...
Greece s richest individuals. Other new clients for H s subsidiary Tasty Foods, combined fees for which ...
. If successful, it could set a trend in the competitive fast-food sector. But could it also confuse existing.... If successful, it could set a trend in the competitive fast-food sector. But could it also confuse existing brand messages. Fast-food restaurants are now a fixture of the British high street. Between ... in the high-street fast-food battle by launching a pilot store, combining two of its key brands, Pizza Hut ...
Budgens, the high street food retailer, has trumped its rivals with the introduction of a Visa...Budgens, the high street food retailer, has trumped its rivals with the introduction of a Visa card that has a built-in loyalty scheme. The card s original mechanism allows shoppers to accrue points even if they shop at rival supermarkets, but use their Budgens credit card to pay ...
The first that Walkers Snack Foods knew about the lookalike design from Bensons Crisps was when...The first that Walkers Snack Foods knew about the lookalike design from Bensons Crisps was when disgruntled Walkers crisps customers telephoned to complain they had bought the wrong brand by mistake. Bensons new look, launched last October, was designed to revive sales after a reported 5% decline ...
Somerfield Stores is supporting the publication of Reader s Digest latest book Foods that Harm, Foods that Heal with in-store promotions in the north of England. Editor Alasdair McWhirter will hold food ...
for its 250 restaurants. Stafford was formally group brand manager at Van den Bergh Foods. IDV ... at Spillers, who launched the Purrfect brand of cat food, is leaving the company to join Asda as a grocery ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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