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INTEGRATED: ON THE RECORD

? We want to move it into areas like food and clothes. We d also like the Goldfish trademark ...

CLOSE-UP: LIVE ISSUE/THE ADVERTISING STANDARDS AUTHORITY; Can the ASA survive a constant flow of criticism?

the complexities of big-budget campaigns. Andrew Marsden, the marketing director of HP Foods and a former ...

MARKETING MIX: The castaway client

Good Food Awards, her National Trust Wild Mushroom soup was voted Best New Vegetarian Product, a...BBC Good Food Awards, her National Trust Wild Mushroom soup was voted Best New Vegetarian Product, a tribute to Jeremy, whose love of fresh food began in her native Cape Town. After working as a ...

THIS WEEK: ITC opens up the door to mags on television

closer links between their brands and the programmes they sponsor. A food brand, such as Oxo ... -interest channels, such as health and beauty or food and drink stations, will also be able to have closer links ...

MARKETING MIX: Oy vey, such a day to choose

Kippur, when followers go without food and repent of their sins - such as eating the occasional pork ...

THIS WEEK: Kwik Save post signals revamp

on to the board. Smith was the top UK marketer at Philip Morris-owned Kraft General Foods in 1993 ... experience in the food industry would benefit the retailer. The company said he will be instrumental ...

SUPPLEMENT: SALES PROMOTION; Put down that scatter-gun

food suppliers. But many other manufacturers have begun experimenting with direct marketing ... coupons to distribution at exhibitions, such as the BBC Good Food Show, and road shows ...

THE BRITISH SHOPPER SURVEY 1996: Influence of Affluence

cheapness for its own sake. When they go food shopping, it s to Sainsbury s, Tesco, Waitrose, M ... . With children a key part of the household, convenience foods such as fish fingers, burgers, tinned pasta ... , while raw ingredients such as flour and stock cubes tend to be used to make food from scratch ...

THIS WEEK: Vesta to target student sector

Cult ready-meal brand Vesta is being relaunched to cultivate the student sector as its core target market. Brand owner Van den Bergh Foods is investing in the first television advertising campaign for 12 years for the product, created by roster ad agency Ammirati Puris Lintas ...

ADVERTISING & PROMOTION: BRIEFS

Flour power McDougalls Foods, a division of RHM Foods, is putting pounds 1m behind an autumn push for its McDougalls and Be-Ro flour brands, following a redesign of the packaging for both brands. The design overhaul, through Wagstaffs, reintroduces distinct packaging liveries for the two ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.