to remove filtersUS advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads
19 Dec 1997 | by RICHARD KATZ
Frito-Lay and Nike have bought two each. New advertisers for 1998 include Hormel Foods low ...
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TMD Carat secures pounds 5m planning and buying for Princes
19 Dec 1997 | by ANNA GRIFFITHS
TMD Carat has won the media planning and buying business for the Princes Group as the food...TMD Carat has won the media planning and buying business for the Princes Group as the food and drinks company overhauls its brand strategy. The media account, which Princes claims will be worth pounds 5 million in 1998, was previously handled by J. Walter Thompson Manchester on a full ...
ADVERTISING & PROMOTION: pounds 3m in the can for Leo Burnett
18 Dec 1997 | by DANNY ROGERS
John West Foods, the canned fish business that Heinz bought from Unilever in June, has hired Leo...John West Foods, the canned fish business that Heinz bought from Unilever in June, has hired Leo Burnett to develop a brand-building ad campaign. Leo Burnett fought off Heinz s lead agency ... foods, its presence in the canned fish and seafood category has traditionally been weak ...
CLOSE-UP: CLIENT OF THE WEEK - Sara Lee learns to take risks. The campaign makes the cake giant’s marketer feel nervous, John Tylee writes
12 Dec 1997 | by JOHN TYLEE
) is his own equivalent of comfort food - they re small agency guys with big agency experience and I ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
, let alone food products, let alone healthy food products aimed at children, that look good being ...
Heinz hands Bates pounds 4m of extra work
12 Dec 1997 | by JOHN TYLEE
stand for excellence and excitement in frozen foods. Graham Hinton, the Dorlands chairman ...
MARKETING MIX: Looking for cooks who won’t spoil the broth
11 Dec 1997 | by LISA CAMPBELL
When was the last time you sat in a restaurant, muttering angrily into your polenta that the food...When was the last time you sat in a restaurant, muttering angrily into your polenta that the food and service were poor, and that you could do better yourself? Well, now s your chance. TV ... food and drink, who would like to take charge of either the kitchens or the wine cellar of a ...
KFC Cartoon Network
11 Dec 1997 | by DANNY ROGERS
KFC has signed a licensing deal with Cartoon Network, which sees the fast-food chain advertising...KFC has signed a licensing deal with Cartoon Network, which sees the fast-food chain advertising kids meals on TV for the first time. The company will link with four cartoons over a six-month period, beginning with Scooby Doo. A 60-second TV ad breaks on December 17, featuring footage from ...
BT’s Bobo rang most bells in ’97 Adwatch survey
11 Dec 1997 | by JAMES CURTIS
DDB, the Vote Orange Tango ad, by HHCL & Partners and Whiskas Kitten Food, by M&C Saatchi, were ...
MEDIA: Taste of success for telly chefs in foodie takeover
11 Dec 1997 | by RAYMOND SNODDY
TV chefs that they are being driven into sad binges - watching the Carlton Food Network non ... can claim credit for making the food we eat ever more colourful and the contrast between flavours ... of the genre in shifting unusual foods off the supermarket shelves. Delia Smith, apart from trying to rival ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
