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HOTLINE

26 Sep 1997 | by ANNA GRIFFITHS

Heinz has called a pitch on its recently acquired John West canned foods business. The contest...Heinz has called a pitch on its recently acquired John West canned foods business. The contest for the pounds 3 million assignment is between the incumbent, Bartle Bogle Hegarty, and Bates Dorland ... -up agency and I need people at a more senior level . Dalepak, the frozen and chilled foods ...

Ketchum strenghtens its global hi-tech grip

26 Sep 1997 | by JULIETTE GARSIDE

. Ketchum s other global practice areas are healthcare, brand marketing, corporate and food and nutrition ...

CAMPAIGN INTERNATIONAL: MEDIUM OF THE MONTH - The US TV Bible knows what its readers want. By Michael Burgi

26 Sep 1997 | by MICHAEL BURGI

and remedies, automotive, foods and food products and direct response ads. Last year, Margolis says ...

Preoccupation with popularity leaves the Government all at sea

26 Sep 1997 | by BERNARD INGHAM, who writes for the Expr

directors should work closely together, especially in the food, drink and tobacco industries and in those ...

CAMPAIGN INTERNATIONAL: THE WORLD’S TOP CLIENTS - Nestle’s attention to core values takes it round the globe/Nestle varies its brand messages without compromising its global stance, Michele Martin explains

26 Sep 1997 | by MICHELE MARTIN

with an accompanying statement of intent, however, sent out a signal indicating change at the world s largest food ... work on coffee and beverages (with Publicis also overseeing culinary products and frozen foods ...

CAMPAIGN REPORT: EUROPEAN MEDIA - The ultimate global medicine but is it worth the effort?/Advertisers are asking if the Net is all it’s cracked up to be. John Owen meets the converted to determine its true potential

26 Sep 1997 | by JOHN OWEN

that one out yet. But we will. When PC TV arrives, there will be a much more obvious role for food ...

INTERNATIONAL ISSUE: Cereal giants call truce in price war that failed to appetise - Karen Benezra on a clash that hurt competitors but didn’t move the US public

26 Sep 1997 | by KAREN BENEZRA

, as well as stiffer competition from bagels, muffins and other convenience foods, the cereal titans ... . That s a sharp contrast to April 1996, when the major producers, led by third-ranked General Foods Post ... ,007,841,536 -3.9% 641,140,864 -1.1% General Foods (Post) 1,138,202,752 -11 ...

Patak’s extends to frozen meals

25 Sep 1997 | by DANNY ROGERS

and spice range into the burgeoning frozen-meals sector with the purchase of Scottish food firm Top Hat....and spice range into the burgeoning frozen-meals sector with the purchase of Scottish food firm Top Hat ... , pappadams and ambient ready meals. It produces over 150 tonnes of foods every day from four UK factories ... of the Indian food category as a whole. The company was not available for comment on the acquisition ...

Tesco boosts bosses

25 Sep 1997 | by LISA CAMPBELL

Tesco is putting more management muscle behind its non-food sector by giving commercial director...Tesco is putting more management muscle behind its non-food sector by giving commercial director Simon Uwins the sole responsibility for non-food areas. The retailer has appointed two new ... , Tesco reported that non-food sales have risen by 40%. ...

MARKETING FORUM 97: Three days on the Oriana - Did this year’s Marketing Forum aboard the Oriana live up to the hype over interactive workshops and audience participation? James Curtis reports

25 Sep 1997 | by JAMES CURTIS

and food. Biting back He suggested that the yet-to-be-established Food Standards Authority would become a vehicle for food faddists who want to influence what the nation eats. Richmond ...

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