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FOCUS: CONFERENCES - Learning to get your act together/Bells and whistles are out, quality speakers who know how to deliver are in. Peter Robinson looks at the future of conferences

11 Sep 1998 | by PETER ROBINSON

of an event before you can advise on content. She says that for a food and drink presentation, a ...

FOCUS: PRODUCT LAUNCHES: Giving the goods a showy debut. With so many new products at fairs and exhibitions struggling to catch the eye, PR can have an essential role to play. Tara Nealon reports

27 Feb 1998 | by TARA NEALON

. Themed launches: Food with a creative function Creating a memorable catered press launch involves ... incorporate the new product into the presentation of the food or carry it through the theme of the whole ... . The food and drinkthen reflected the contents of the book. More than 100 guests attended, including ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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