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business from RHM Foods for pounds 10.5m. From March 1999, Del Monte will take over the Just Juice, One ...

Heinz promotes Duff to Euro job

head of marketing for the firm s burgeoning European Food Service division....head of marketing for the firm s burgeoning European Food Service division. The new role, which he takes up in January 1999, will see him reporting to Heinz s European Food Service managing ... Fisher Group as its UK director of Food Service. Four years ago, as head of UK grocery marketing ...

Sainsbury’s ties net to card data

-store, competitions, exclusive recipe ideas and food tips. Sainsbury s will also be able to monitor users ...

McVitie’s picks LVB to head database task

, and it is expected that the frozen food retailer, Iceland, will become involved, drawing on the data it has ...

DIRECT MARKETING: PERSONAL TOUCHES - Michele Martin assesses the latest methods used by planners to help creatives come up with mailshots and other forms of DM - all aimed at the increasingly discerning great British public

anything about someone, from their income and reading habits to the kind of food they like to eat ...

POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports

-purchased drink, or a new flavour of pet food for the cat. The trial has been running in ten stores since June ...

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of the magazine, The ONdigital TV Guide. CPC Foods Knorr marketing manager Jeremy Wood is being ...

DIRECT MARKETING: What’s in store? - Some fmcg companies are pooling their data resources in order to assess consumer behaviour more accurately. Harriet Marsh takes a look at new approaches to acquiring this knowledge

into other similar sectors, such as the pharmacy and the food service sector, where there is a disparate ...

FIELD MARKETING TOP 25 1998: Sponsor’s statement - The right time and the right place

multiples for Walls Sausages. The manufacturers, Kerry Foods, have closely monitored activity, including ...

RELATIONSHIP MARKETING: How Air Miles took off - Loyalty pioneer Air Miles has overcome early setbacks and grown into a huge business Now it has to stay ahead of the competition, Gill Upton writes.

, that s the ultimate treat; pounds 2.50 off their next food shop doesn t do it for them. But Dunn argues ...

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