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Irish food firm withdraws suggestive commercial

- Irish foods company, Erin, has been forced to pull a suggestive advertising campaign for its...- Irish foods company, Erin, has been forced to pull a suggestive advertising campaign for its Sauce in Seconds range. The 1 million campaign, which is running on RTE1 and Network 2 in Ireland, received a stream of complaints for its ad, which shows a woman wondering aloud about a man called Brian ...

Irish food firm withdraws suggestive commercial

- Irish foods company, Erin, has been forced to pull a suggestive advertising campaign for its...- Irish foods company, Erin, has been forced to pull a suggestive advertising campaign for its Sauce in Seconds range. The 1 million campaign, which is running on RTE1 and Network 2 in Ireland, received a stream of complaints for its ad, which shows a woman wondering aloud about a man called Brian ...

is the latest food product to make specific health claims. Sue Beenstock asks why the firm is moving into a new

While all foods are functional, some, according to the manufacturers, are more functional than...While all foods are functional, some, according to the manufacturers, are more functional than others. A new sector is fast emerging, the so-called neutraceuticals, comprised of foods that make ... project, said Anne Alexandre, European food analyst at Credit Suisse First Boston. Johnson s launch ...

THIS WEEK’S BIG QUESTION: Could the PR for genetically modified (GM) food have been handled

of these foods into the UK and Europe was that the communications strategy was designed and made in the US ... support for GM foods. Even a pounds 1 million advertising campaign failed to change this dismal picture. Monsanto s approach, of forcing this food on all of us by converting what they call the upper socio ...

CAMPAIGN CRAFT SECRETS: Technical wizardry brings food to life in Bacofoil animation. Jaffe Keating

Most people avoid working with animals and children, but it seems food can also join the list. One...Most people avoid working with animals and children, but it seems food can also join the list ... with dancing food was whether to use the real thing or animation. The agency s first port of call was Bacofoil s home economics expert who decided it would be more hygienic and believable to use food models ...

Mustoe Merriman wins £6.5 million HP Food ad account

- Mustoe Merriman Herring Levy has landed HP Food s 6.5 million sauces advertising account after a...- Mustoe Merriman Herring Levy has landed HP Food s 6.5 million sauces advertising account after a pitch against Partners BDDH and Banks Hoggins O Shea. The task includes advertising for brands such as the famous brown sauce, Lea mag Loaded. The company has dealt with a similar problem on Lea & Perrins ...

Mustoe Merriman wins £6.5 million HP Food ad account

- Mustoe Merriman Herring Levy has landed HP Food s 6.5 million sauces advertising account after a...- Mustoe Merriman Herring Levy has landed HP Food s 6.5 million sauces advertising account after a pitch against Partners BDDH and Banks Hoggins O Shea. The task includes advertising for brands such as the famous brown sauce, Lea mag Loaded. The company has dealt with a similar problem on Lea & Perrins ...

Hazlewood hunt for food chief

Hazlewood Foods, which will expand its Rhodes to Home brand of frozen meals next week, is hunting...Hazlewood Foods, which will expand its Rhodes to Home brand of frozen meals next week ... and food development director will replace the role of group sales and marketing director, currently held ... and a food development department. Rhodes to Home, which is endorsed by TV celebrity chef Gary ...

Asda reshuffles PR agencies for food and clothes

Supermarket chain Asda has reshuffled its consumer agencies and moved food PR to Lee and Knight...Supermarket chain Asda has reshuffled its consumer agencies and moved food PR to Lee and Knight ... . Incumbent Sundial Communications had handled food since 1996 and drink since 1997 for Asda ... to handle the supermarket s other non-food areas, including health and beauty and home and leisure. ...

Food firms grab Action Man logo

Hasbro, the toy and games manufacturer, has licensed its Action Man logo to MD Foods and Sun...Hasbro, the toy and games manufacturer, has licensed its Action Man logo to MD Foods and Sun Valley Foods. The move forms part of the toy firm s plan to expand the reach of the brand. Sun Valley Foods is using the rights to launch its first pre-packed meal designed for chiller cabinets ...

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