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ANALYSIS: Public Awareness - Repairing the UK stake in the world meat market. The lifting of the European ban on British beef is a victory for the Meat and Livestock Commission, but the hard work of persuading consumers to buy meat again is yet to come

and the Ministry of Agriculture, Fisheries and Food established the certification agency, Assured British Meat ... up a Food Standards Agency were dropped from last month s Queen s speech, and so are unlikely ...

is the latest food product to make specific health claims. Sue Beenstock asks why the firm is moving into a new

While all foods are functional, some, according to the manufacturers, are more functional than...While all foods are functional, some, according to the manufacturers, are more functional than others. A new sector is fast emerging, the so-called neutraceuticals, comprised of foods that make ... project, said Anne Alexandre, European food analyst at Credit Suisse First Boston. Johnson s launch ...

Conran hires marketing chief

at implementing his concept of high-quality food combined with contemporary restaurant design in mainland Europe ...

Sainsbury’s ties net to card data

-store, competitions, exclusive recipe ideas and food tips. Sainsbury s will also be able to monitor users ...

NEW MEDIA CHOICE: GUINNESS

so many food or drink brands, Guinness has made a potentially pointless web site worthwhile ...

MARKETING MIX: I’ll name that brand in one!

by General Foods. This led to a number of changes on Brand X, including new packaging and a new marketing ...

M&S to consider use of advertising

-Erickson for its food products, BMP4 for its fashion and cosmetics brands and WWAV Rapp Collins for its financial ...

M&S to consider use of advertising

-Erickson for its food products, BMP4 for its fashion and cosmetics brands and WWAV Rapp Collins for its financial ...

THIS WEEK’S BIG QUESTION: Could the PR for genetically modified (GM) food have been handled

of these foods into the UK and Europe was that the communications strategy was designed and made in the US ... support for GM foods. Even a pounds 1 million advertising campaign failed to change this dismal picture. Monsanto s approach, of forcing this food on all of us by converting what they call the upper socio ...

THE BOARDROOM PLAYERS - ERIC NICOLI: Eric Nicoli understands and cares about brand loyalty and knows how to use advertising to combat retail challenges. Amanda Hall meets the chief executive of United Biscuits

to the converted. For Nicoli landed the top job at the pounds 1.2 billion branded foods empire that is home...to the converted. For Nicoli landed the top job at the pounds 1.2 billion branded foods empire that is home ... tends to lump all food manufacturing companies together, Nicoli prefers to describe UB as a branded goods company; as such its level of investment in marketing is far higher than food industry rivals ...

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