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Media and entertainment are outdoor’s big spenders

and pounds 4.8 million from Ford. The figures also reveal a shift by food manufacturers on to outdoor, driven to the medium by the rising cost of advertising on ITV last year. Spending from the food ... /Media 59.6 56.7 2 1 Motors 58.4 70.2 3 4 Food ...

THE PEOPLE’S JURY: Coca-Cola hits the right note - Coke’s catchy tune plus its all-American look proved appealing

. This is the second ad in a series aiming to portray Weetabix as a food that can be eaten outside breakfast time ...

OMNICOM TAKEOVER OF GGT GROUP: Knives sharpened as Omnicom’s merger denials fail to quash fears

Polly Scottish Courage Do It All French Connection KP Foods Heinz, St Ivel BBC (TV ...

PRIVATE VIEW

Exposure: National press, posters and bus-sides Van den Bergh Foods Project: Diet Delight Client ...

AGENDA: R&C leads march into China - Reckitt & Colman’s deal with China’s official health body to sell Dettol indicates the opportunities for Western firms in the world’s largest consumer market, writes Claire Murphy

. All the large Western-owned household goods and food firms have now established a presence in China ...

FIELD MARKETING: Continental drift - UK field marketers are rushing to set up abroad as the call for pan-European networks grows. Rachel Miller reports

of field marketing services are similar across the Continent. The most important clients are in the food ... available. European FM clients by sector Food 28.2% Household ...

PUBLIC RELATIONS: All in a good cause - PR consultancies are embracing cause-related marketing with enthusiasm, reports Robert Gray

. Iceland Frozen Foods is also pursuing a long-term CRM campaign, with the National Missing Persons ...

PUBLIC RELATIONS: Quality controls - The question of how to assess the impact of PR has been thrown into the spotlight by the launch of a new evaluation system. Ken Gofton reports

joined the consultancy from General Foods, and is credited with introducing it to the planning concept ...

MARKET RESEARCH: Europe’s youth - Young Europeans are a mixed bunch and research needs to be balanced to be effective, writes David Sumner Smith

, while Germans put a high priority on food and the French spend more than other young Europeans...Britain s teenagers spend more on going out than on clothes. Italian teenagers are more generous, while Germans put a high priority on food and the French spend more than other young Europeans ... for the music industry, soft drinks, food, fashion, sports, tobacco and toiletries. James Mackenzie ...

CAREERS: Movers

, and Prendergast will be an account executive on Pasta Foods. Louise Scott and Lara Morris have joined sales ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.