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MEDIA: Women’s title is first for Dennis

fashion, beauty, homes, health travel and food. We are keen to hear from PROs who represent ...

MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy

Beef wars, Rip-Off Britain, genetically modified foods, bankrupt farmers, the death of the high...Beef wars, Rip-Off Britain, genetically modified foods, bankrupt farmers, the death of the high street, ethical trading - supermarkets have hardly been out of the headlines this year, and mostly ... of erstwhile food retailer Iceland, which he believes is at the top of the class in terms of its PR ...

NEWS ANALYSIS: New ingredients in the the food giants’ battle - Supermarkets are showing

, Sainsbury s and Safeway - has led to customer confusion and widespread distrust. Smaller food ... , food safety. With a string of health scares from UK beef to Belgium pork, frozen food expert, Icelandhas been concentrating on its Foods You Can Trust initiative. This encompasses a range ...

STOP PRESS: M&S merges press offices under Challier

Marks and Spencer has merged its food and general press offices into one department under food...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

The staff behind Iceland s Eggs show their true colours campaign were obviously born to the job. The media gave generous coverage to the fact that Iceland is the first UK food retailer to remove colorants from chicken feed. It is now feeding its birds on a natural diet, producing paler ...

Iceland poised to hire externally in PR revamp

-stepping the price battle and taking a stand on colourings, ethical trading and GM foods. ...

Troubled Sainsbury’s boosts Brunswick brief

of strategy and developing overseas and non-food outlets. Sainsbury s head of press Pip Wood confirmed ...

CAMPAIGNS: Turning PCs into screen savers - Hi-tech PR

to rely on for food, clothing and entertainment....With e-commerce now an everyday reality, The Red Consultancy and its client Microsoft Network put the medium to the test by locking four volunteers in a room for 100 hours with nothing but the internet to rely on for food, clothing and entertainment. Objectives The aim was threefold ...

M&S hires Camron to push home products

, split into food, commercial and corporate areas and led by corporate affairs executive Brian Hudspitch ...

CAMPAIGNS: Judge and Jury - Non-aggressive PR could have us rolling down the Wal-Mart aisles

. It will be an interesting campaign, and should have dramatic consequences on retailing, more so outside London in non-food ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.