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MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

Hillier: Waitrose Food Illustrated Catey Hillier s crowning achievement has been to negotiate Food ... Waitrose Food Illustrated. Since Waitrose took over the title, Hillier has managed to meet ... became Waitrose Food Illustrated, published by John Brown, Hillier spelt out her ambition to set new ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

1972. 1953 - Food rationing comes to an end in the UK, opening the way for food ...

Stop Press

of marketing Bisto, at RHM s Centura Foods division (Marketing, November 18.) Manor Bakeries makes Mr Kipling ...

DIRECT: Briefs

on the internet, selling videos and compact discs for the first time, adding to its internet food offer ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

into the pet food business, before returning to the US to take over his father s old business. Mars ... years as a way of putting across its energy, food and nourishment and the jingle was introduced ...

Big brands are losing consumers’ trust

and Kellogg to become the most trusted food brand, according to a survey by consumer consultancy, The Henley...Boots has overtaken Marks s most trusted retailer, while Heinz has passed both Cadbury and Kellogg to become the most trusted food brand, according to a survey by consumer consultancy, The Henley Centre. The research also identified a number of brands which had rapidly created trust ...

MARKETING MIX: That was the week that was

for a national launch of Lean Cuisine, its pre-prepared frozen food for slimmers....announces plans for a national launch of Lean Cuisine, its pre-prepared frozen food for slimmers ...

Briefs

will extend the hero concept to confectionery, crisps and snacks, frozen food, soft drinks and biscuits ...

M&S ’instant win’ promotion a sign of position shift

promotions on its food ranges....promotions on its food ranges. The retailer trialled the technique last week with a promotion ... to turn around falling sales in the food division. Like-for-like food sales dropped 1.6% for the six ... -free assurances and a greater range of organic food. M&S has also announced a range of marketing ...

Briefs

Food group RHM is to hold a pitch for its Mr Kipling advertising account following a review of its...Food group RHM is to hold a pitch for its Mr Kipling advertising account following a review of its creative agencies. Incumbent Grey Advertising is not repitching. RHM roster agencies D Arcy, TBWA GGT Simons Palmer and Saatchi s Robertson s account. RHM said it will have a new agency ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.