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DIRECT: Novartis selects Drayton Bird for DM support role

Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine...Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand portfolio. Novartis wants the agency to strengthen the strategic and creative work of its local agencies ...

DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

commercial in the UK, for Van den Bergh Foods Chicken Tonight. Described by James Ackerman, then chief ...

DIRECT NEWS IN BRIEF

Manchester, and has been responsible for creative work on Britvic, Robinsons Drinks and McCain's Foods. He...Colleagues, the direct marketing agency, has hired Peter Camponi as its new creative director. Previously creative director of Poulter Partners, Camponi has also worked at Saatchi & Saatchi and JWT Manchester, and has been responsible for creative work on Britvic, Robinsons Drinks and McCain's Foods. He ...

Sainsbury’s bolsters Reward Card with mobile phone

food shopping channel in the UK. He said IT outsourcing and plans to upgrade the entire estate ...

DIRECT BRIEFS

Conoco retail brand Jet, Nikon, Warner Bros Studio Stores and Meadowvale Foods are the latest names...Conoco retail brand Jet, Nikon, Warner Bros Studio Stores and Meadowvale Foods are the latest names to sign to Landround s travel reward programme, Buy and Fly! From October 1, Jet customers will be able to exchange the firm s existing loyalty currency, Smile Pence, for Buy and Fly! points. The scheme ...

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make

still provides the bedrock for the industry. Food and confectionery, alcohol, soft drinks, tobacco ... clients are catching up, as most of the packaged goods segments, such as food and confectionery, alcohol ...

FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

market, says Surguy. It is at the bottom of the food chain. Companies are successful because ... for CPM-manned Snack Shacks selling burgers and other fast food products from the Asda Fresh range ... Spencer, United Biscuits, Van den Bergh Foods, Worldwide Brands. E-mail andrew.mtichell@rpmltd.com, web ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

Van den Bergh 4@76 0@72 0 0@49 0 0@15 6@13 Foods 13 Lever ...

Co-op invests pounds 20m in ’ethical’ travel agency

on advertising junk foods to children. Ads for the Co-operative Bank, and its online spin off Smile, have ...

CAREERS: MOVERS

will be responsible for marketing, advertising and PR. She joins from Food Brokers, where she was in charge ...

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