07 Dec 2000
| by TANIA MASON
Unilever is to target busy commuters with a new ready-to-cook meal-kit brand called Rocket, in its latest attempt to extend its brands and products into new areas.
Its Van den Bergh Foods business has been piloting the service via a kiosk in the reception area investment bank UBS Warburg in London ...
05 Dec 2000
PepsiCo has ended speculation over the future of US food and drink firm Quaker Oats by buying...LONDON (Brand Republic) – PepsiCo has ended speculation over the future of US food and drink firm Quaker Oats by buying it for 13.4bn.
The deal gives Pepsi control of Quaker’s Gatorade sports drink ...
Coca-Cola and French food group Danone, pulled out of talks with Quaker because they felt the price ...
01 Dec 2000
| by Jeremy White
- Unilever is reviewing its Van Den Bergh and Bestfoods agency roster, which includes Lowe Lintas, Ogilvy & Mather, J. Walter Thompson, DDB and BBDO with a view to cutting it back to include fewer networks.
01 Dec 2000
| by Jeremy White
- Unilever is reviewing its Van Den Bergh and Bestfoods agency roster, which includes Lowe Lintas, Ogilvy & Mather, J. Walter Thompson, DDB and BBDO with a view to cutting it back to include fewer networks.
01 Dec 2000
| by JEREMY WHITE
Unilever is reviewing its Van Den Bergh and Bestfoods agency roster, which includes Lowe Lintas, Ogilvy & Mather, J. Walter Thompson, DDB and BBDO with a view to cutting it back to include fewer networks.
01 Dec 2000
The Advertising Association has protested to the Food Standards Agency over what it claims...The Advertising Association has protested to the Food Standards Agency over what it claims is an attempt by the Government-backed body to clamp down on the promotion of food to children. The AA has accused the FSA of pushing ahead with its scheme without proper consultation.
...
01 Dec 2000
product development account worth pounds 8 million. The secret project, to launch a frozen food brand...HHCL & Partners has strengthened its relationship with Unilever with its appointment to a new product development account worth pounds 8 million. The secret project, to launch a frozen food brand for Birds Eye, was awarded without a pitch.
...
01 Dec 2000
- although it admitted that this month's festive food special would be the first and last if interest ...
, Christmas Food and Drink with Gordon Ramsay, takes the form of three 24-page colour A4 glossies which run ...
to purchase. They won't stay focused on food and drink but it is still very much a topic of debate as to what ...
01 Dec 2000
| by ANNA GRIFFITHS
The Sunday Telegraph is launching a TV drive to support the launch of a partworks series featuring the celebrity chef Gordon Ramsay.
The work, created by J. Walter Thompson with media bought by MindShare, breaks on 3 December and will run alongside the partworks publication Christmas Food This Christmas you ...
01 Dec 2000
Laura Simons has stepped down as communications director at the Motor Neurone Disease Association to join the Government's Food Standards Agency (FSA) as its first head of PR.
Hers is one of five new roles created by the formation of the FSA last April to allay public fears in the wake of the BSE crisis ...