31 Dec 2000
After a string of successful Star Wars promotions, Walkers is
aiming to boost its playground appeal further with licensing activity
linked to the Pokemon craze.
The snack food giant, which has secured the successful licence from
Nintendo, says Pokemon-linked campaigns will kick off ...
31 Dec 2000
Globalb2b2c.com is a community of interest aimed at all segments of
the protective solutions industry (medical, food, cleanroom, dental and
industrial sector equipment, in case you were wondering).
The idea is great, the reality less so when I logged on. I couldn't find
anywhere how to join up ...
31 Dec 2000
product categories - food and wine,
health and fitness, travel and leisure, design and style. You can ...
31 Dec 2000
| by JENNIFER CREEVY
? The general
consensus from suppliers is that popularity for inflatables focuses
largely on the food and drink industry. 'PVC replicas of food and drink
products make for familiar items and create great ...
31 Dec 2000
| by ANNA CLARKE
night with a free bar and free food. We can do
that anywhere, but for many of the prizes, we will have ...
31 Dec 2000
| by ROBERT MCLUHAN
, Kerry Foods, found the campaign to be a success.
Getting the assessment right is how agencies ...
21 Dec 2000
| by BEN ROSIER
Bestfoods, the foods group recently acquired by Unilever, is offering a range of lifestyle advice...Bestfoods, the foods group recently acquired by Unilever, is offering a range of lifestyle advice ...
to decorating will be covered by the site, including festive food ideas and recipes using Bestfoods range of brands, such as Helmann s, Knorr and Mazola.
Brands produced by other food manufacturers in non ...
21 Dec 2000
/hate it , the push centres on foods that consumers most often eat with the Marmite spread. Marmite is being promoted.../hate it , the push centres on foods that consumers most often eat with the Marmite spread. Marmite is being promoted among the freshly baked bread and egg sections of supermarkets, after these two food categories were ...
21 Dec 2000
| by POPPY BRECH
Kraft Foods International has consolidated the bulk of its dollars 200m (pounds 136m) pan...Kraft Foods International has consolidated the bulk of its dollars 200m (pounds 136m) pan-European media planning and buying business into three agency networks.
Kraft, whose brands in the UK include Dairylea, Philadelphia, Kenco and Maxwell House, has re-appointed Zenith Media to handle its UK business ...
21 Dec 2000
manager, Middle East, Kraft Foods
1997-1998: Marketing manager, Central Europe, Kraft Foods
1998 ...