Search results for Food

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Walkers to link with children's craze Pokemon

After a string of successful Star Wars promotions, Walkers is aiming to boost its playground appeal further with licensing activity linked to the Pokemon craze. The snack food giant, which has secured the successful licence from Nintendo, says Pokemon-linked campaigns will kick off ...

NOW SHOWING: Globalb2b2c

Globalb2b2c.com is a community of interest aimed at all segments of the protective solutions industry (medical, food, cleanroom, dental and industrial sector equipment, in case you were wondering). The idea is great, the reality less so when I logged on. I couldn't find anywhere how to join up ...

NOW SHOWING: Cityfolio

product categories - food and wine, health and fitness, travel and leisure, design and style. You can ...

MARKET SURVEY INFLATABLES: Air-filled attractors - Cost, storage, novelty, distribution - the advantages of inflatables seem endless Jennifer Creevy delivers the detail on their popularity

? The general consensus from suppliers is that popularity for inflatables focuses largely on the food and drink industry. 'PVC replicas of food and drink products make for familiar items and create great ...

COVER STORY: Information services - Teletext's daily digital push - Teletext is being rebranded to emphasise its move to new digital platforms and is using a daily prize giveaway to build brand and audience awareness. Anna Clarke gets the low down

night with a free bar and free food. We can do that anywhere, but for many of the prizes, we will have ...

MARKET SURVEY: RISK MANAGEMENT - Cover options - Risk management can insure against over-redemption and it can also build in value and creativity

, Kerry Foods, found the campaign to be a success. Getting the assessment right is how agencies ...

NEW MEDIA: Bestfoods launches 'festive advice' site

Bestfoods, the foods group recently acquired by Unilever, is offering a range of lifestyle advice...Bestfoods, the foods group recently acquired by Unilever, is offering a range of lifestyle advice ... to decorating will be covered by the site, including festive food ideas and recipes using Bestfoods range of brands, such as Helmann s, Knorr and Mazola. Brands produced by other food manufacturers in non ...

DIRECT BRIEFS

/hate it , the push centres on foods that consumers most often eat with the Marmite spread. Marmite is being promoted.../hate it , the push centres on foods that consumers most often eat with the Marmite spread. Marmite is being promoted among the freshly baked bread and egg sections of supermarkets, after these two food categories were ...

Kraft picks three for pounds 136m media

Kraft Foods International has consolidated the bulk of its dollars 200m (pounds 136m) pan...Kraft Foods International has consolidated the bulk of its dollars 200m (pounds 136m) pan-European media planning and buying business into three agency networks. Kraft, whose brands in the UK include Dairylea, Philadelphia, Kenco and Maxwell House, has re-appointed Zenith Media to handle its UK business ...

CAREERS: Job interview

manager, Middle East, Kraft Foods 1997-1998: Marketing manager, Central Europe, Kraft Foods 1998 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.