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FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

. Sorry, that s Iceland.co.uk. Hilary Berg, Iceland Foods head of PR, says the decision to rebrand ... . It is, she adds, food you can trust whether you buy it online or via the stores. The advantage ...

PROFILE: Alan McLaughlin, Channel 4 - Turned on, tuned in and staying focused. Why corporate publicity manager Alan McLaughlin is all fired up at Channel 4

and competitiveness of the communications office at Tesco at a time when supermarkets and the food industry soared up ...

Tesco puts financial PR brief out to pitch

and is creating new posts to assist Tesco s global and non-food expansion plans. In the first of the six ...

MEDIA: Sainsbury's Magazine set for new flavouring

Sainsbury's Magazine, with an ABC of 330,000, has been revamped, bringing food articles closer ... to give the recipes star billing. We usually have at least 60 pages of food, but before you had to get through the features to get to it.' The new sections are on: nutrition, food trends, eating out ...

BRC steps up lobbying with new appointments

trade, by turnover, in Britain. Issues the group deals with include food safety, employment ...

VIEW FROM THE TOP: Life in the Freezer - Iceland’s amazing turnaround has been fuelled by one man’s commitment and visionary zeal Maja Pawinska catches up with Malcolm Walker.

-hitter from the retailer best known for its frozen foods. Iceland makes Big Switch to Organic Veg ... human angle - Walker s belief that people shouldn t have to compromise the quality of the food ... food if it was the same price as non-organic food. For Iceland, committing to organics makes sense ...

Retailers fail to register environmental impact

and Safeway, to be the best performers. However 14 out of 25 listed food and drug and general ... , these companies are missing out by not making transparent their environmental programmes, while those non-food retailers involved need to improve their current programmes. The environmental impact of non-food ...

OPINION: Editorial - Cashing in on green credibility

such as GM foods, although one startling omission in the survey, considering its current GM stance, is Iceland. Slower off the mark have been non-food and drug retailers such as WH Smith Group which ...

Stop Press: Sainsbury’s web site recruits Le Fevre

for Sainsbury s new food and drink information web site. The programme for tasteforlife.co.uk will target...Le Fevre Communications has been appointed to handle a consumer PR launch and ongoing campaign for Sainsbury s new food and drink information web site. The programme for tasteforlife.co.uk will target lifestyle publications as well as the food and drink press. The site is designed to complement ...

WHSmith Online appoints GBC to drive traffic to site

-way competitive pitch to handle PR for Simplyfood.co.uk, the UK s biggest food and wine web site and e ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.