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Heinz has handed its 5 million integrated baby food account to WCRS after a pitch against Saatchi 3 million in revamping its baby food range and launching an organic option called Simply, for which Brann Ellert created a 1 million campaign. Creative work is unlikely to break soon ...
The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign ... of food hygiene. PR will be co-ordinated by the FSA's in-house team, headed by comms director ...
Heinz has picked WCRS to handle the advertising for its baby food portfolio as it attempts to step up its assault on the baby food market. WCRS triumphed in a three-way pitch against Saatchi 3m overhaul this year of Heinz's baby food portfolio. The shake-up included the launch ...
LONDON - Heinz has handed its above-the-line baby food account to WCRS after a pitch against...The appointment comes as Heinz seeks to reposition its baby food range and move the advertising ... buying will remain with Starcom Motive. Leo Burnett did not pitch for the baby food business, thought ... in revamping its baby food range, with new packaging, recipes and an organic option called Simply. Brann Ellert ...
The advertising industry will co-operate with groups campaigning to curb the promotion of food ... industry and its critics was recognised at the sixth annual conference of the Food Advertising Unit ... ." The conference heard calls for curbs on ads by the consumer groups Sustain and the Food Commission, while ...
The Incorporated Society of British Advertisers (ISBA) has warned the Food Standards Agency (FSA) against taking a "dangerously interventionist" approach to food advertising, following the FSA ... as the catalyst for heavyweight regulation of food advertising and is determined to use its lobbying muscle ...
Mark Pearce has joined Titan Food and Drinks, a subsidiary of the Sports Cafe group, as managing director. Pearce was previously marketing director of 08004homes.com. ...
The pet food company Butchers is talking to agencies about its above-the-line account. The company spent more than 500,000 in the UK last year. ...
Client: SnackStop PR Team: Weber Shandwick Worldwide Campaign: Save Our Takeaways Timescale: July -August Budget: 90,000 This summer, SnackStop, the pasta meal from Crosse & Blackwell, launched a spoof campaign, fronted by former strong-man Geoff Capes, to 'Save Our Takeaways'....
Carlton drops axe on Food Network...Carlton Communications has confirmed that the Carlton Food Network digital channel will close at the end of the year, resulting in 15 job losses. The decision follows an operational review of the channel, which was set up in August when Carlton's Taste Network joint venture with the Sainsbury's store ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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