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STOP PRESS: ISBA welcomes research results

20 Dec 2001

The Incorporated Society of British Advertisers has broadly welcomed the results of a research project commissioned by the Food Standards Agency, which shows that most consumers are unconcerned about food promotions. The research indicates that the views of consumer pressure groups such as SUSTAIN ...

DIRECT: Quantum hands energy work to Haygarth Group

20 Dec 2001

and digital marketing. The programme is run by the Department of the Environment, Food and Rural ...

KP to revamp ad work and packs for Phileas Fogg

20 Dec 2001

KP Foods is undertaking a radical overhaul of its Phileas Fogg premium snack food brand ... , marketing controller at KP Foods, with overall responsibility for the brand, is to inform his sales force ... Foods last month from Bulmers, where he was marketing manager. The company is currently having ...

UK Athletics in hunt for a 'grass-roots' backer

20 Dec 2001 | by MARK KLEINMAN

Athletics had been expected to secure different sponsors for individual properties. Fast-food giant ...

ADWATCH STARS OF 2001

20 Dec 2001 | by GAIL KEMP

innovation and a focus on tactical activity, reflecting increasing competition between fast-food chains ...

Heinz selects WCRS to boost baby food sales

13 Dec 2001 | by RAVI CHANDIRAMANI

Heinz has picked WCRS to handle the advertising for its baby food portfolio as it attempts to step up its assault on the baby food market. WCRS triumphed in a three-way pitch against Saatchi 3m overhaul this year of Heinz's baby food portfolio. The shake-up included the launch ...

MARKETING MIX: Brits want to give table manners the elbow says Enjoy

13 Dec 2001 | by MATTHEW ARNOLD

-store campaign supporting the launch of its tortilla and cake finger food ranges. It is even handing ... and in public, with finger foods ruling the roost at home. Of all participants, 52% said they used their hands to dip food in sauces, when at home. Whereas when in public only 22% use their hands. Mix ...

NEW MEDIA: New media choice/worldsbestbars.com

13 Dec 2001 | by JAMES DAVIES, Managing director, FFwd Precision Marketing, Site www.worlds bestbars.com

You've just arrived in a strange city, hungry and keen to find a decent bar that serves food and stays open late. So log onto www.worldsbestbars.com. Nobody could accuse the authors ... icons provides details of bars that serve food or stay open late. But the reviews by visitors ...

Mars UK director shifts to Euro job following merger

13 Dec 2001 | by TANIA MASON

of food product marketing director, previously held by Helle Cruz-Nielsen. Cruz-Nielsen left Mars ...

Safeway launches first hypermarket

13 Dec 2001 | by MARK KLEINMAN

cooked food, sold to be taken away or eaten at an in-store cafe. Safeway chief executive Carlos ...

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