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Corporate giants take a
beating in McChina week

fast-food restaurants under the McChina name when he moved to the UK in 1991, but McDonald's had ... . Retailer Iceland announced that it was changing its group name to The Big Food Group this week. As rival Tesco unveiled a sales increase of 12.2%, Iceland admitted its organic food strategy had been costly ...

THE DAY WE DID OUR FIRST AD: An agency's first ad is not always a barometer of its eventual success, but it is always a landmark in its life. Emma Hall reports

without food?" The aim was to secure a food-related account and the result was the Sainsbury ...

DIRECT BRIEFS: First Great Eastern launches direct marketing campaign

First Great Eastern, the train operator serving Essex and Suffolk, is promoting its London to Shenfield off-peak trains with a direct marketing campaign that aims to get commuters off the road. The activity, through WWAV Rapp Collins, includes sampling of Burton's Foods' Jammie Dodger brand, which has ...

PRIVATE VIEW: Patrick Collister, the executive creative director of ehsrealtime

Noodles from other food groups Agency: Mother Writer: Mother Art director: Mother Director ...

FIGHTING TALK: Promoting a product at the expense of a rival is fast becoming a fashionable ad strategy

this year when the fast-food chain was given the go-ahead by the Broadcast Advertising Clearance Centre ...

BDDH works on commuter etiquette

the "Love is ..." line to cover other anti-social behaviour such as eating smelly food, putting feet ...

NATIONAL VENUE SHOW: Hotel venue boom drives investment - Hotels chains across the UK are benefiting from a demand for venues, says Bhavna Mistry

and food and beverage facilities, according to Leslie McGibbon, Hilton's director of communication ...

Lastminute asks people to stay at home

growing takeaway food and in-home entertainment markets....such as takeaway food and quality home-relaxation time been such an integral part of our lives. This trend offers a ...

BRAND HEALTH CHECK: Aeroflot - Can Aeroflot become a credible airline brand? Aeroflot's passenger numbers have fallen 76% since the Soviet Union was broken up. Matthew Arnold asks whether a rebranding can lure travellers to its improving service

in a British chef to pep up the food. But how can it communicate those changes to consumers ...

Aeroflot looks to shed worst airline image in revamp

, serving Russian food and running a 2.6m TV and billboard ad campaign which featured a pink elephant ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.