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THE BOOK OF LISTS: The 10 best SMS campaigns

20 Dec 2002

1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so its first SMS campaign, devised by The Marketing Store and run with 12snap, has been touted as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ...

PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

13 Dec 2002

, quality food this Christmas Agency: Banks Hoggins O'Shea/FCB Writer: Chris O'Shea Art director: Ken ...

BRANDING BRIEFS: Budgens updates web site

12 Dec 2002

freshness comes to life'. It is also the first supermarket portal to provide a detailed food intolerance

AGENCY 2002: New Media Agency of the Year - Agency Republic

12 Dec 2002

. The broadcaster increased its online marketing budget accordingly. Other wins include HP Foods (owner of Lea ...

BBCi pushes information for women

22 Nov 2002 | by MARK SWENEY

, such as food, DIY and parenting. Executions include 30- and 40-second television commercials, two types ... . The ads feature a red mullet to promote the online availability of food preparation information, and a ...

Sainsbury's launches interactive TV store with NTL

28 Oct 2002 | by Staff,

shopping. Last year, it pulled the plug on its joint venture television and internet food and drink project ... 's and Carlton's food internet sites alongside the Carlton Food Network TV channel to create the UK's first TV and internet food and drink channel. Sainsbury's e-commerce director Angela Megson left shortly after ...

The Big Mac and chips in the machine

17 Sep 2002 | by Gordon MacMillan,

'The Sims' is the number-one selling strategy simulation, where you get to run the lives of entire neighbourhoods down to planning what they wear and now, it seems, what fast food they eat and what brand of PCs ... , it is understood that the deal will allow players to buy McDonald's food, which will improve their standing within ...

MyVillage grants sole ad rights to Garnier and Honda

25 Jul 2002

Experentis, a company that specialists in 'experience' food and drinks, is set to appoint Quiet

The story of modern footwear

19 Jul 2002

foods". The US government is already being encouraged to launch such a tax, which will force up the price of cheap junk food. Now the left-wing think tank Demos is encouraging the UK government to do ...

Shell set to offer online car portal

20 Jun 2002 | by RAVI CHANDIRAMANI and MARK KLEINMAN

-fated online food venture between Carlton and Sainsbury's, and Neil Sansom, vice-president of digital at Shell ...

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