to remove filtersBurger King chief goes in wake of Diageo sale
19 Dec 2002 | by TANIA MASON
, following Diageo's sale of the fast food giant to a consortium of venture capitalists.
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BRANDING: Shell plans own-brand food for petrol stations
19 Dec 2002 | by TANIA MASON
Shell is piloting a range of convenience food items in service stations in The Netherlands which...retailing experience to exploit the food and grocery opportunities in its forecourt outlets. Shell ... to food, and devise a name and packaging. DJPA assessed whether Shell branding should be applied ... -known and respected", but not associated with food expertise. However, research showed consumers trusted Shell ...
Burger King chief goes in wake of Diageo sale
18 Dec 2002 | by Tania Mason,
months, following Diageo's sale of the fast food giant to a consortium of venture capitalists.
Fast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker..., narcotics, indulgent foods, sensual fabrics and visceral music will thrive, while high-tech environments ... 's and other fast food chains already face the threat of legal action from obese people, the research claims that young people are rejecting their parents' fast food in favour of healthy options. It says that chains ...
Burger King to review advertising after $1.5bn sale
16 Dec 2002 | by Staff,
's marketing. Y&R would be a likely contender because of its work on the KFC fast-food chain. The agency lost ... &R the Canadian business for its fast three main fast-food chains (which also include Pizza Hut and Taco Bell ...
HOTLINE: Waitrose Food Illustrated appoints editor
13 Dec 2002
Waitrose Food Illustrated, the John Brown Citrus Publishing title, has appointed William Sitwell
PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
, quality food this Christmas Agency: Banks Hoggins O'Shea/FCB Writer: Chris O'Shea Art director: Ken ...
McDonald's chief is latest casualty at burger chain
06 Dec 2002 | by Claire Billings,
LONDON - Jack Greenberg, chairman and chief executive of fast food giant McDonald's, has quit...with the publication of books such as 'No Logo' and 'Fast Food Nation', which have given large US brands such as McDonald's bad publicity. The battle with fast food rivals such as Burger King and KFC has also seen ...
CLOSE-UP: LIVE ISSUE - KFC. Is Bartle Bogle Hegarty cut out for life in the fast-food sector? John
06 Dec 2002 | by JOHN TYLEE
Previous liaisons with Asda and WH Smith both ended unsatisfactorily. Will an account such as KFC, a potentially awkward alliance between the fast-food chain's franchisees, the company's UK marketing ... an immediate and dramatic effect," an agency chief with extensive experience on fast-food business explains ...
ANALYSIS: KFC bucks fast-food closure trend
05 Dec 2002 | by BEN BOLD
KFC, the fast-food chain formerly known as Kentucky Fried Chicken, is on a roll. At a time when McDonald's, the biggest player in the fast food sector, is closing restaurants, KFC is adopting ... enjoying a hike in UK sales when other fast-food brands are experiencing a dip? And how will KFC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
