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showed that criticisms from bodies such as the Food Commission had triggered a 35% decline in Sunny Delight's sales (Marketing, August 9, 2001). The Food Commission had voiced concerns about the low ...
with ideas for food brands. The Green Machine initiative is the first project to emerge from The Organic and Natural Food Company set up by Jordans and Yeo Valley Organic nine months ago. The firm aims to provide schoolchildren with preservative and additive-free foods. It donates 10% of profit to charity. ...
Duchy Originals, the organic food company owned by the Prince of Wales, has appointed Bates UK ... Originals' debut advertising will break in May, focusing on food and women's titles whose readers buy ... for some time in Waitrose and other upmarket food retailers. Duchy Originals products include milk ...
up for a series of food-range launches later this year. The event, which is being developed ... is planning the event as a tie-in to the launch of own-label Mediterranean, Oriental and other ethnic foods ... and was used to launch Safeway's Italian food range. It reflected the firm's ambition to develop ...
McDonald's is linking with Disney to promote new film Monsters, Inc, in what the fast-food giant claims is the largest retail-based mobile marketing campaign ever in Europe. Consumers will text a code concealed on millions of fry-boxes to discover if they have won a prize. The promotion has been devised ...
100 food brand with a current value of 30m, Marmite can be found in 25% of UK households ... with further brand extensions? We asked Centura Foods' head of marketing for sweet spreads, Ian ...
. However, last year's Biggest Brands showed that criticisms from bodies such as the Food Commission had triggered a 35% decline in Sunny Delight's sales ( Marketing , August 9, 2001). The Food Commission ...
, or a 5 groceries voucher. Tony Page, Asda non-food director, said: "Our petrol customers ...
ground to Camembert, the government is proposing a new body for marketing foods such as faggots and peas ...
of categories - food and drink, transport and tourism, vehicles etc. So, don those seedy macs, lob your ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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