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Boots in controversial tie-up for Atkins range UK launch

to distribute its low-carbohydrate foods in the UK....that it plans to carry the Atkins-branded foods. Atkins announced it was launching in the UK in August ... would not buy Atkins-branded foods, regardless of the fact that almost everyone has heard of the Atkins ... -selling book 'The Diet Revolution'. In the UK, the food range will go on sale on January 5 in time ...

Mr Kipling pulls exceedingly offensive ad from television

, but he does make exceedingly good cakes." Manor Bakeries, part of the food group RHM, said ...

Nestle Rowntree hands UK control to Australia chief

Chris White moved to Nestle Rowntree UK this week from the food giant's Australian ice cream business. He will take responsibility for a product portfolio including Smarties and Kit Kat. White, who ... , Nestle denied rumours that he was moving to a more senior role at an unnamed food company. Harrison ...

General Mills shakes up senior marketing roles

General Mills, the world's fifth-biggest food company, has appointed commercial director Linda...' European food service brands. As marketing director, Hipkiss will concentrate on retail brands, adding ... will take responsibility for the food services side of these brands as well as Pillsbury/Jus-Rol. Both ... , Hipkiss was vice-president of marketing at food company Cereal Partners Worldwide based in Morges ...

Nestle Rowntree hands UK control to Australia chief

Chris White moved to Nestle Rowntree UK this week from the food giant's Australian ice cream business. He will take responsibility for a product portfolio including Smarties and Kit Kat. White, who ... , Nestle denied rumours that he was moving to a more senior role at an unnamed food company. Harrison ...

BRANDING BRIEF: Scooby Doo ready meals to be available from January

to ten and their mums, the meals are manufactured by Oriental Express Frozen Foods. Options available

McDonald's revamps packaging in I'm Lovin' It drive

The redesign is part of the fast-food giant's overall plan to revamp its brand in the face of struggling sales and growing consumer concerns over obesity. Developed by UK design agency Boxer, the new look will roll out in three stages over the coming year. First to launch in January will be the bags ...

Allmond Partnership wins Weetabix £15m media account

& Furst for £642m. Hicks Muse owns a portfolio of British food brands such as Typhoo Tea, Branston ...

BBH wins battle for £10m Birds Eye advertising account

LONDON - Bartle Bogle Hegarty has triumphed in the final stage of the £10m Birds Eye frozen foods

McDonald's seeking growth with back to burgers policy

The fast-food giant will retain its stake in Pret a Manger, but will close outlets in Japan and sell off its Boston Market chicken outlets in Canada and Australia, and its Donatos Pizzeria chain ... increasing concerns about child obesity and the fast-food industry's role in it, which has seen McDonald ...

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