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- Jul-2004 (1)
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- PR Week UK (1)
Consumer PR: Targeting the next generation
02 Jul 2004
examines new opportunities for PR to win a wider role in food companies' marketing strategy....As controversy grows about obesity and the marketing of junk food to kids, food companies ... recommend a ban on food advertising to children. The decision will be announced later this month. While a ban is thought to be extremely unlikely, the Government, food manufacturers and even lobbying bodies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
