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Diageo gets into the Spirit with TMW mailer campaign

20 Dec 2004 | by Staff,

should cut through the clutter because the magazine format enables us to give 'Spirit' members real food ...

Agency of the Year: Direct Agency of the Year - Best of the rest

15 Dec 2004

business for its baby food and Linda McCartney ranges. Much of its recent success is down to chief ...

Special Report: Direct Marketing - Doorstep Challenge

03 Dec 2004

for the Environment, Food and Rural Affairs." But what about response media beyond mail? Surely everyone has by now ...

Unilever in talks with agencies on frozen food CRM

01 Dec 2004 | by Ben Carter,

LONDON - Unilever Ice Cream & Frozen Food is reviewing the direct marketing accounts of its Birds...for several of its frozen food ranges, Unilever plans to step up activity and give greater focus ... £60m global revamp of Birds Eye in February to revitalise the frozen food category. The relaunch ...

Direct News: Unilever frozen food reviews direct work

01 Dec 2004 | by Ben Carter

Unilever Ice Cream Frozen Food (ICF) is reviewing the direct marketing accounts of its Birds Eye...to take place in early December. Having trialled CRM on a limited basis for several of its frozen food ... Eye in February to revitalise the frozen food category. The relaunch was supported by a £30m ad ...

IPT unveils competitor monitoring for email marketers

30 Nov 2004 | by Daniel Farey-Jones,

: business and finance; entertainment; food and beverage; lifestyle; music; shopping and classifieds; sports ...

Pizza Hut sets about review of point-of-sale work

24 Nov 2004 | by Mark Sweney,

of 3%, compared with 3.1% in the past financial year. Last month, Pizza Hut became the latest food ...

Direct choice: Whiskas kitten care pack

24 Nov 2004 | by Mark Pearson, Creative director, TDA

on earth do you raise a kitten? The solution appeared in a pack of Whiskas cat food, which contained...Whiskas definitely wants to be Mungo's preferred food and with that aim, it pulls out all the stops. As a first-time kitten owner, this is my first in-depth experience of the brand - and I am not disappointed. The pack contains four pouches of kitten food (which will enable Mungo to acquire a taste), an A4 ...

Direct News: Pizza Hut sets about review of POS work

24 Nov 2004 | by Mark Sweney

month Pizza Hut became the latest food brand to add a healthy option to its menu with a line of lower ...

Kraft works on direct agency shortlist for coffee task

15 Nov 2004 | by Staff,

LONDON - Kraft Foods is searching for a direct marketing agency to handle a new product launch...The news comes as the US food giant announces plans to sell underperforming brands including its Bird's Custard, Dream Topping and Angel Delight dessert ranges. The company is looking to focus more heavily on its so-called "power line" brands, such as Kenco, Terry's chocolate and Philadelphia cheese ...

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