to remove filtersTesco offers glycaemic index logo to food firms
22 Dec 2004 | by Rachel Barnes
Tesco is in talks with major brand manufacturers to roll out its glycaemic index (GI) logo on their products, even though they could be sold in rival supermarkets.
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Review of 2004 - 10 biggest marketing moments
22 Dec 2004
, but it was the issue of food promotion that had marketers scrutinising the small print. In a year dominated by the obesity crisis, food firms feared a ban on advertising food high in fat, salt and sugar to kids ... opportunity for brands, but I am not so sure about fast-food firms jumping on the bandwagon. Does this devalue ...
Sharwood's in £2.5m agency hunt as TBWA quits
22 Dec 2004 | by Ben Carter
Sharwood's, the Asian food brand, is searching for an ad agency following TBWA\London's resignation
Branding News: Jenners targets Christmas hosts
22 Dec 2004
Edinburgh department store Jenners has overhauled its own-brand food range to target young
News brief: BBC Magazines redesigns Radio Times
22 Dec 2004
. There will also be an extra section, 'At Home', featuring DVD releases and articles on food.
Retail News brief: Iceland introduces 'restaurant-standard' range
22 Dec 2004
Iceland is introducing a premium range of 'restaurant-standard' frozen food. The 14-product Dine
Branding News brief: Huhtamaki rolls out Bioware
22 Dec 2004
Huhtamaki, the food service supplier, is rolling out a range of single-use cups, plates, containers
People moves: Co-operative Group
22 Dec 2004
Eoin McGettigan has been named chief executive of the Co-operative Group's food retail arm. He
Focus on ... Christmas dinner
22 Dec 2004
variety of festive food traditions. - In Latvia, people eat a Christmas Day meal of cooked brown peas
ABF consolidates £20m task in ZenithOptimedia
22 Dec 2004 | by Colin Grimshaw
Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia...interests, including the Primark chain. In September its oriental food brand Blue Dragon revealed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
