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Viewpoint: Days numbered for confusing financial ads

31 Dec 2004 | by Sian Croxon, a partner at law firm DLA

more than enough food for thought.

Heinz after tiny tums

31 Dec 2004

Heinz is rolling out a post-natal relationship-marketing programme for its baby foods, called

Norwich Union case study: Integrated success

31 Dec 2004 | by Peter Crush

that really gave some food for thought. "The interaction between offline and online was very surprising," says ...

2004 round up: 2004 - The industry fights back

31 Dec 2004

for business deliveries. - Unilever's Birds Eye frozen foods division launches first relationship marketing ...

PRWeek.com Q&A: Bill Rancic and Genesys Corporation

30 Dec 2004

the lawn or mop the kitchen floor - than attend a long, boring meeting. That provided us with food ...

Media Moment of 2004 - Guy Sellers

22 Dec 2004 | by MediaWeek

’s and food advertising at the very least; cars will soon follow. A second change has been the communications ...

Review of 2004 - 10 biggest marketing moments

22 Dec 2004

, but it was the issue of food promotion that had marketers scrutinising the small print. In a year dominated by the obesity crisis, food firms feared a ban on advertising food high in fat, salt and sugar to kids ... opportunity for brands, but I am not so sure about fast-food firms jumping on the bandwagon. Does this devalue ...

The 10 Best of Bullmore 2004

22 Dec 2004

-old issue of Farinaceous Foods Weekly, which you have yet to open. You are a great deal more interested in marketing communications than in marketing. You are not in the least interested in farinaceous foods. So ... agencies read Farinaceous Foods Weekly from cover-to-cover, and provide you with a brief digest. 10 ...

Tesco offers glycaemic index logo to food firms

22 Dec 2004 | by Rachel Barnes

Tesco is in talks with major brand manufacturers to roll out its glycaemic index (GI) logo on their products, even though they could be sold in rival supermarkets.

Sharwood's in £2.5m agency hunt as TBWA quits

22 Dec 2004 | by Ben Carter

Sharwood's, the Asian food brand, is searching for an ad agency following TBWA\London's resignation

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