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News Analysis: Will consumer PR revive hurt M&S?

becomes a news item. It hires great venues, has great food and presents it in a high-fashion way.' He ...

Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's

and salt reductions, McDonald's is fighting back in the war on obesity. The fast-food firm's PR operation...on McDonald's food for a month, as a 'well-edited and well-directed movie'. The film shows McDonald's US PR ... dismissive of Fast Food Nation, describing it as 'boring' and a 'history lesson more than a contemporary work ... spend an evening chewing over some Noam Chomsky or Naomi Klein. But he praises books such as Food ...

Contract Publishing: Reach the retail giants

. What are the key areas you seek to cover in the editorial? Cooking, recipes and food issues. Plus we often feature broader interviews with relevant celebrities who talk about the context of food within ... -led, but stories always have to relate back to food and the core Somerfield brand values. What are the lead times ...

Profile: Fresh start for Mr Joe Public - Matt Wood, managing director, Seventy Seven PR

than 50 within five years. He is targeting food-and-drink clients and wants a track record of 'working ...

News Analysis: McDonald's faces more obesity flak

Hall marks the fast-food giant's PR report card while the vitriol continues to be spilled over soaring...it's food-warriors.' Asked whether the PR team wanted respite from the agitproppers and anti ... at the debate was Charlie Powell, project officer at Sustain, the umbrella group that campaigns for ethical food ... : 'McDonald's could engineer a huge PR coup if it voluntarily ceased to promote its food directly to children ...

Opinion: McDonald's PR takes an unhealthy turn

see a percentage of the profits gained from promoting unhealthy food given to a nutritional literacy ...

News Analysis: PR stunts juggle risk with success

The US fast food chain promises every American a free taco if the core of the Mir space station hits a ...

News Analysis: Co-op faces delicate balancing act

The Co-operative Group dominated food retailing in the 1960s before the emergence of supermarket ... genetically modified food and misleading labelling. This year, the Co-op created an independent advisory ... -positioned as an ethical trader in 1992. However the approach has not been as successful in food retail. Former Tesco ...

Editorial: McDonald's shoots itself in the foot

't credible for a fast food company and the media will not swallow it. This criticism applies equally to its tie-up with the English FA. Indeed, many would argue that it is laughable that a fast food giant ... , but one of them, Labour MP Alan Simpson, has in the past called for a tax on junk food advertising ...

Campaign: Corporate PR - C&W boosts logistics service for Royal Mail

the Department for Environment, Food and Rural Affairs, as well as the British Retail Consortium, offered advice ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.