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McCann Erickson wins pitch for Co-op brand strategy

to position many of the Co-op brands, which include food stores, banking and funerals, under a single banner ... more than 3,000 retail outlets, 1,600 food stores and 500 funeral branches nationwide. If you have ...

Special Report: Direct Marketing - Doorstep Challenge

for the Environment, Food and Rural Affairs." But what about response media beyond mail? Surely everyone has by now ...

Financial League Tables: Change of fortunes

worked on include advisory roles on bigger stories such as Premier Foods and Eircom. FD, College Hill ...

Special Report: Pan-Asian Media - Secrets of Pan-Asian creativity

forgets his fries at a fast food drive-in, Jenny, the sales- woman, runs after him - up stairs, climbing ...

Marketing employers: Show me the money

consumers: they own their own homes and want exotic holidays and expensive food. Remuneration ...

Ailing Unilever pledges boost to adspend

including its Slim Fast weight-loss products and the Birds Eye frozen foods range. Last month, Unilever ...

Private View: Mark Roalfe, the executive creative director at Rainey Kelly Campbell Roalfe/Y&R

for food lovers who want to watch their carb intake Agency: FCB London Writer: Graham Pugh Art ...

Enlightenment appoints director and wins first client

Livingstone, who will head the new agency, has international market research experience from senior roles at Food from Britain, Promar International and Key Note. According to Livingstone: "There is a huge gap in the market for cost-effective consultancy from those that actually provide consumer ...

Co-op seeks agency for complete group rebranding strategy

. The Co-operative Group operates more than 3,000 retail outlets, 1,600 food stores and 500 funeral ...

WPP outlines its strategy for Grey

1985 Nokia 1986 Slim Fast Foods Co 1987 JP Morgan ...

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