to remove filtersO2 wins top effectiveness award
03 Nov 2004 | by Mark Sweney
honours. The other golds were awarded to campaigns by Arla Foods-owned milk brand Cravendale, developed ...
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The Work: Private View
05 Nov 2004
After Mad Cow Disease, Fast Food Nation and Super-Size Me, you wonder what more McDonald's (3) can take. But just when you think that it might have had its chips, as it were, it reinvents itself. I ... of which is neatly encapsulated in its new logo. Ignoring the junk food debate, Pot Noodle (5) has set up ...
Private View: Mark Roalfe, the executive creative director at Rainey Kelly Campbell Roalfe/Y&R
22 Oct 2004
for food lovers who want to watch their carb intake Agency: FCB London Writer: Graham Pugh Art ...
Close-Up: Live Issue - Charismatic Clarke brings his client service approach to UK
08 Oct 2004 | by Rachel Gardner
with several high-flying figures at the food conglomerate who had been dispatched to Asia to cut their teeth ...
IPA publishes 2004 agency shortlist for effectiveness prizes
17 Sep 2004
.ipa.co.uk. The categories are media, automotive, food and drink, financial services, healthcare, household, retail, telecoms ...
Mark Ritson on branding: The road to Damascus via San Vicente
04 Aug 2004
what followed, without going all Egon Ronay on you, was a sensation. The food was gobsmacking; the wine ... mistakes to my partner. Clearly with food this good and a restaurant this empty, Casa Toni needed to market itself better - an integrated marketing campaign; some international PR. The food and wine were under ...
Private View: Malcolm Duffy, the creative director at Miles Calcraft Briginshaw Duffy
04 Jun 2004
KERRY FOODS Project: Cheesestrings Attack-a-Snak Client: Jane Hammond, marketing manager, cheese ...
Global Advertising: The world view of advertising
28 May 2004
threats to growth: Terrorist attacks, EU advertising legislation (food products to children, even car ...
Global Advertising: Clients talk global
28 May 2004
between clients and their agencies? Agencies are very high up the food chain, much higher than mere ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
